Latest Intelligence on Paper and Packaging in Europe

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Type Product title / description Pub Price
CommentWire
CommentWire

Carlsberg: new PET pack targets impulse sales

Carlsberg UK is to re-package Carlsberg Export in 500ml PET bottles in an exclusive launch for Sainsbury's Local stores. The company has identified untapped potential in chilled beer and is looking to build impulse sales. With technical problems relating to the packaging now having been addressed, Carlsberg is seeking to attract more casual buyers while retaining its premium status.

Published By Datamonitor
02 Aug 2011
CommentWire
CommentWire

Ella's Kitchen: increasing product shelf impact with new package design

Consumer demand for "new and improved" in every product is causing many food and drink companies to offer more appealing product packages. Tapping into this trend, Ella's Kitchen is launching a new package design. While innovation and creativity are important purchase drivers, the emotional connection that consumers have with the original package of a product must not be underestimated.

Published By Datamonitor
17 May 2011
Expert View
Expert View

From less bad to more good: the personal care sustainability agenda is changing

An outcome from the 2011 in-cosmetics conference is that the focus of "sustainable beauty" is shifting, with personal care companies aiming for more positive, rather than less negative, environmental and social impacts. Industry players that communicate their sustainability initiatives in this way are likely to establish a stronger connection with consumers and will be best placed to succeed.

Published By Datamonitor
07 Apr 2011
CommentWire
CommentWire

General Mills: new drive on sustainable packaging

By 2015 US food giant General Mills plans to reduce its environmental footprint by ensuring that 40% of its global output is sold in more sustainable and efficient packaging. Although the drive towards sustainability addresses consumer concerns over the environment, recent health scares regarding recycled paperboard present a timely reminder that such issues are never clear cut.

Published By Datamonitor
07 Apr 2011
Expert View
Expert View

Summer seasonal packaging is a missed opportunity for the health and wellness category

Packaging design becomes a key brand differentiator at Christmas during the peak trading period. However, despite its potential, summer packaging has yet to take off to the same extent. Manufacturers of fast moving consumer goods and over-the-counter healthcare products in particular could benefit from more diverse seasonal packaging designs, although this should not jeopardize efficacy claims.

Published By Datamonitor
18 Jul 2011
CommentWire
CommentWire

Sunlover: new "beauty drink" hits the market

Brazilian company Sunlover has launched a beauty drink which is said to improve the drinker's skin and tan. The product is the latest in a line of nutricosmetic food and drink launches to hit the market. However, Nestle's recent decision to remove its nutraceutical brand, Glowelle, from sale, perhaps suggests that these products still have some way to go to achieve consumer acceptance.

Published By Datamonitor
05 Jul 2011
Expert View
Expert View

Targeted products could boost the use of cans in the wine sector

Leading European beverage can maker Rexam is working with partners to improve the packaging of wine in cans. The company is hoping to see growth in the use of cans by younger consumers, especially at outdoor events, but faces competition from both glass and plastic.

Published By Datamonitor
07 Jul 2011

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