Latest Intelligence on Fast Food Restaurants in Europe

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Type Product title / description Pub Price
CommentWire
CommentWire

McDonald's: improving its image through sustainable sourcing

From October, McDonald's will sell sustainable fish certified by the Marine Stewardship Council in its European outlets, a move that signifies a concerted effort to improve the ethical standing of the company. As sustainability becomes an increasingly key battleground in the foodservice landscape, certification appears to be the next step in convincing consumers of companies' good intentions.

Published By Datamonitor
10 Jun 2011
CommentWire
CommentWire

Domino's: already looking to improve on impressive annual growth

The fast food delivery giant Domino's has announced a sales boost of 19.3% across its UK stores, with like-for-like sales up 11.3%. As a result, total sales are approaching the GBP500m mark. Going forward, Domino's expects its online sales operation to continue its strong performance, while the opening of 57 new stores around the country will increase its visible market presence.

Published By Datamonitor
16 Feb 2011
Expert View
Expert View

McDonald's: Europe drives growth

New sales figures confirm that the fast food chain is more reliant than before on European outlets, with a focus on refurbishing existing venues rather than creating new ones proving successful for the company. Relying on existing stores for sales has been a successful short-term strategy, but the firm will now be hoping economic improvements will help maintain growth.

Published By Datamonitor
22 Apr 2010
CommentWire
CommentWire

Burger King: challenging McDonald's by expanding its menu

Having proven successful in the US, Burger King is rolling out its Tendercrisp Premium Chicken burger in Europe, backed by an extensive marketing campaign. Consumers are urged to "cheat on beef", with the message that the restaurant chain can offer more than just beef burgers. The creative marketing is likely to engage consumers, while chicken may appeal to more health-conscious visitors.

Published By Datamonitor
18 Mar 2010
CommentWire
CommentWire

KFC: launching new 'naturalistic' campaign

Foodservice giant Kentucky Fried Chicken has launched a campaign with the intention of distancing itself from the stereotypical fast-food image, which has long been associated with an unhealthy diet and the increase in obesity. The company hopes that the move will reassure consumers that its food is of a high quality, but it must not lose sight of why it has become so popular in the first place.

Published By Datamonitor
18 Mar 2009
CommentWire
CommentWire

KFC: cutting waste through new packaging

Fast food chain KFC has committed to serving several of its most popular meals in paper wrapping rather than cardboard boxes in its UK and Ireland stores, which it says will reduce the amount of packing used by 1,400 tonnes. The strategy will save on costs but also boost the company's eco-credentials, which is continuing to be a key battleground in 2009.

Published By Datamonitor
28 Jan 2009
CommentWire
CommentWire

McDonald's: capitalizing on the downturn with an even greater presence

McDonald's has announced plans to open 1,000 new restaurants in 2009, even though the recession is starting to impact on its results. The company could succeed in its gamble by encouraging more consumers to downsize to its cheaper food offering, but it must not completely forget the importance of health and premium trends.

Published By Datamonitor
27 Jan 2009
CommentWire
CommentWire

Yum Brands: Taco Bell to expand

Taco Bell is to open outlets in India and Spain in the near future, according to media reports. The unit's parent company, Yum Brands, plans to turn the restaurant into a globally successful concern, emulating its Pizza Hut and KFC brands. Overseas expansion will be challenging in the present economic climate and the chain will need to improve on its past track record if it is to be successful.

Published By Datamonitor
19 Nov 2008
CommentWire
CommentWire

Salt: pressure rises on fast food to reduce levels

A new survey in the UK has revealed that there are often high levels of salt present within fast foods. With health issues remaining a key concern for many consumers, food outlets would be wise to reduce their salt levels or face a backlash.

Published By Datamonitor
19 Oct 2007
CommentWire
CommentWire

McDonald's - kids are lovin' it

McDonald's Corporation has garnered yet more negative publicity, as new research from a US university has found that children as young as three have shown a preference for the fast food giant's branded food. While the findings highlight the dangers of marketing junk food to kids, the research could provide an opportunity for the company to launch more wide-ranging healthier kids' menus.

Published By Datamonitor
08 Aug 2007

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