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CommentWire
CommentWire

Sainsbury: benefits of kinetic supermarkets may not match hype

In attempts to gain a credible green image with consumers, UK retailer Sainsbury has installed kinetic energy plates at its new store in Gloucester. Through the technology, the retailer will harness 'people power', using energy from customers' cars to power its tills. However, while energy-efficient stores present a positive image to customers, their benefits may not match the hype.

Published By Datamonitor
16 Jul 2009

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