The recent launch of two beers in Bangladesh serves to demonstrate the power of international branding. Crown Beverages' new beers have faithfully copied both Foster's and Carlsberg's branding in order to make a splash with consumers. The tactic is a shrewd one since it plays on consumers' perceptions of glamour and prestige.
Russia, through its state-owned energy giant Gazprom, has agreed to assist in the development of Bangladesh's energy sector. The company will engage in natural gas exploration and transmission infrastructure development. Furthermore, the company will guide Bangladesh in preparing a roadmap for the long-term development of the country's energy sector.
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