Latest Intelligence on Consumer Packaged Goods in Vietnam

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Type Product title / description Pub Price
CommentWire
CommentWire

Budweiser: raising a glass to another new market

Budweiser is set to launch in Vietnam, following Anheuser Busch's export deal with local brewer Gannon. The deal highlights Anheuser's strategy of making further investments in foreign markets, particularly in the Asia Pacific region, following weak growth in the US. This initiative should prove beneficial to the company, due to the Vietnamese market's growth potential.

Published By Datamonitor
09 Jun 2008
Expert View
Expert View

New household products review: products emit scents appeal

This month's roundup of new household goods launches sees that scented products have been given a makeover, with new launches providing innovative elements. These include a tumble dryer freshener that sticks to the dryer drum and an undercover bed fragrancer that keeps sheets fresh for longer. These launches highlight the fact that home fragrance remains an important consumer concern.

Published By Datamonitor
26 Aug 2009

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