Nissan Motor [NSANY] has announced it will raise its share in its Thai joint ventures to increase its market share in Southeast Asia. Nissan sales in Thailand fell 1.8 % in 2003 in a total market that grew by 30%. By taking a controlling stake in its joint ventures, Nissan will be hoping to turn this trend around and seize the opportunities this growing market has to offer.
While natural disasters are considered to be mostly unpredictable, a number of car manufacturers are finding that their location of choice has put them in the direct path of some of the most severe disasters in recorded memory. Recent movements within the automotive industry suggest that while loyalty to a native location is important, manufacturers are unwilling to tempt fate twice.
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