Recent political events have somewhat dampened the explosion of interest in India and the Philippines as locations for call centers. Some US firms now favor nearer locations such as Canada and Mexico. However, for many companies, the cost savings afforded by these locations will outweigh the (often exaggerated) risks.
Kirin is following its Japanese rival Asahi into the rest of Asia. Expanding abroad will provide Kirin with growth opportunities outside a difficult domestic market. However, it will face strong competition from other international brewers - and the controversy over San Miguel's ownership could cause future headaches.
The purchase of a large stake in San Miguel Brewery will allow Kirin to expand its manufacturing capabilities in Asia and benefit from large sales in the Philippines thanks to the established market position of the target company. This deal should advance Kirin's aim to become a market leader in Asia Pacific over the coming years.
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