The detergent market worldwide has seen greater consolidation in recent years, with many leading brands concentrated in the hands of a diminishing number of companies. By selling its detergent brands, Colgate is set to make a timely exit from a market in which high raw material costs and continual price competition are driving the need for large-scale production and greater efficiencies.
Beer and coffee have not traditionally been associated with health giving properties, but this month's selection of new products from Productscan Online shows that this is about to change. Recent launches include a vitamin infused beer that is claimed to reduce hangovers, and an instant coffee which is marketed as containing more antioxidants than green tea.
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