Cadbury Schweppes is following an increasing trend among consumer products companies for undertaking ethical and green initiatives. Cadbury's pledge to invest substantial sums in cocoa farming in Ghana is just one of numerous initiatives which the company has introduced, as it strives to improve its image following the salmonella outbreak in 2006.
This month's run down of novel new food launches reveals that chocolate producers are looking for new ways to take the guilt out of chocolate consumption, whether through touting medicinal benefits or investing in eco-friendly packaging. Meanwhile, 'plantable' paper bags and floral flavor combinations show that 'flower power' continues to be a key inspiration to innovators in the chocolate space.
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