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Expert View
Expert View

Maybank's Diamante program highlights the growing promise of the ASEAN region

Maybank has announced that it is rolling out a new program designed to provide a seamless experience for HNW clients no matter where they travel within the ASEAN region. The program demonstrates that not all strategies to grow in the Asian HNW market need focus on Greater China, and that the deepening integration and rising affluence of the ASEAN region represents an attractive market.

Published By Datamonitor
12 Mar 2012

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