Latest Intelligence on Beverages - Non-Alcoholic in Fiji

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Type Product title / description Pub Price
CommentWire
CommentWire

Tax hike could take the "Fiji" out of Fiji Water

The Fijian government has declared a 4,400% taxation increase on water extracted from the country, which has resulted in the probable closure of Fiji Water's only bottling plant. As the company's marketing message relies upon its location in the South Pacific, it is difficult to see any future for the brand unless a compromise can be reached.

Published By Datamonitor
30 Nov 2010

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