Latest Intelligence on Food in Japan

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Type Product title / description Pub Price
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New food review: liquid chocolate flows onto the market

Productscan Online reports on recent food launches touted as having health benefits, including bread which aids the immune system and, more unusually, marshmallows filled with collagen to plump out the skin. These products highlight the growing number of more unusual ingredients introduced into ordinary foodstuffs in order to attract the health conscious consumer.

Published By Datamonitor
01 Sep 2006
Expert View
Expert View

New food review: watermelons shaping up to provide a refreshing alternative

Some unusual fruit products have been noted by Productscan this month, such as carbon dioxide injected fresh fruit, square watermelons and sausages filled with goji berries, a so-called super-fruit. The release of these products highlights the growing consumer interest in healthier food options, with manufacturers seeking innovative ways to present their offerings to appeal to this growing trend.

Published By Datamonitor
11 Oct 2006
Expert View
Expert View

New product trends in Asia: deepening interest in new bottled water products

Food and drinks with added health benefits are becoming more popular, as consumers increasingly desire products that claim to enhance their health and wellness. The functional sector is more developed in Japan than in any other country, with over 400 'functional' products released in the country in both 2004 and 2005, as stricter regulation prompts more innovation and fewer copycat products.

Published By Datamonitor
16 Oct 2006
Expert View
Expert View

New food review: all fired up for innovation

Manufacturers are becoming more inventive to try and make their products stand out from the crowd. The latest roundup of recent product launches on Productscan Online highlights this trend, with a spice filled shotgun shell marketed at hunters, and frothy cappuccino-style soup being some of the most noteworthy.

Published By Datamonitor
24 Nov 2006
Expert View
Expert View

New food review: the dark side of cakes

The fashion for goji berries as an ingredient in food products is gaining ground, with the recent emergence of the dried fruit in a chocolate bar. The berry joins the likes of acai and pomegranate as the latest source of healthy nutrition. These so-called "superfruits" are gradually being positioned for mainstream acceptance.

Published By Datamonitor
19 Dec 2006
Expert View
Expert View

New food review: a whole new meaning to eating your greens

As consumer concerns for the environment begin to determine food choices, manufacturers have responded with greener products. Productscan highlights this trend, recording the introduction of a range of locally-sourced ready meals. Meanwhile, both superfruits and probiotics appear to be entering the mainstream, with numerous new products containing these health promoting ingredients.

Published By Datamonitor
17 May 2007
Expert View
Expert View

New food review: caffeine hit reaches new levels

Gone are the days when caffeine was only found in coffee products. These days, caffeine is added to a whole host of foodstuffs, as a tour of this month's new product launches on Productscan reveals. Recent launches formulated with caffeine include a potato snack and instant noodles, with both products offering different means for the consumer to get an energy fix.

Published By Datamonitor
22 Oct 2007
CommentWire
CommentWire

Seiyu: striving for profit under Wal-Mart

With seven years of retail deflation, followed by three years of only mild inflationary pressure, trading in the Japanese market has been difficult over recent years. Furthermore, competition in the grocery sector, to which Seiyu is highly exposed, has been particularly intense. However, not all of Seiyu's problems can be put down to economics: many stem from attempts to 'Wal-Martise' the company.

Published By Datamonitor
23 Oct 2007
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Expert View

Global ethical revolution is driving growth in fair-trade sales

From its humble beginnings in the 1950s, fair-trade has developed into a global movement. A new report by Datamonitor reveals that fair-trade sales across Europe, the US, Australia and New Zealand, and Japan have experienced double digit growth since 2002. This growth is being driven by an increased consumer awareness of ethical issues and environmental concerns.

Published By Datamonitor
12 Mar 2008
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Expert View

New food review: canned fruit updates its image

Canned fruit has traditionally been associated with convenience rather than its health qualities; however, according to Productscan, Del Monte is aiming to change this view with its new line of canned fruit targeted at kids, which is fortified with vitamins and minerals. With consumers particularly worried about their children's health, the product could offer an easy way to improve their diet.

Published By Datamonitor
17 Apr 2008

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