Latest Intelligence on Beverages - Alcoholic in Japan

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Type Product title / description Pub Price
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New drinks review: children's treats inspire a new generation of spirits

Attempts to increase the appeal of spirits among younger consumer age groups through dessert and candy flavor blends feature in this month's summary of novel drinks launches. Meanwhile, an innovative whisky introduction shows that coconut remains a flavor to watch in the spirits market, while cola is uncovering its functional side with an unusual fat-burning launch.

Published By Datamonitor
18 Jul 2012
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New drinks review: canned drinks go healthy with vegetable innovations

Unusual vegetable-based drinks are the highlight of this month's roundup of innovative product launches from the drinks industry, as canned tomato and zucchini drinks hit the shelves. In other news, drinking chocolate is a focus of innovation, with two novel formulations, while concerns about pack security and hygiene have extended to energy drinks with the launch of a new lidded can design.

Published By Datamonitor
14 Jun 2012
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New drinks review: QR branding sees wine embrace the smartphone era

The emergence of QR codes in line with growing consumer take-up of smartphone technology is offering diverse marketing and branding opportunities to consumer goods companies, as evidenced by the sparkling wine launch that headlines this month's rundown of drinks innovations. Meanwhile, new flavors are emerging in the gin segment and novel formats are being explored for liqueurs and bottled water.

Published By Datamonitor
14 May 2012
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New drinks review: whisky and rum get on-the-go appeal

The decline in on-trade alcohol consumption and the growing influence of the off-trade market are leading manufacturers to cater for an ever more diverse range of drinking occasions, as illustrated by two new convenience formats in the spirits market. A hot chocolate drink with enhanced relaxation attributes is another launch to feature in this month's roundup of drinks industry innovations.

Published By Datamonitor
22 Mar 2012
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New drinks review: duo sachet brings "mix and match" concept to drinks

In this month's roundup of novel drinks industry launches, the personalization trend once again takes center stage with the introduction of a new powdered drink that allows consumers to blend individual flavors according to their own taste. In packaging news, novelty musical Christmas tins have arrived for the tea category, while butterscotch flavor "beer" for children is also hitting the shelves.

Published By Datamonitor
11 Jan 2012
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New drinks review: salt stakes a claim to soft drinks

With growing health concerns over the high levels of salt in processed foods, manufacturers in many parts of the world are having to take action to reduce the salt content of their products. However, as this month's rundown of the latest innovations from the drinks industry shows, the Japanese soft drinks market could be set to buck this trend, with two new salt-inspired variants hitting shelves.

Published By Datamonitor
14 Oct 2011
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New drinks review: concentration is the key for tea

Headlining this month's rundown of the latest product introductions in the drinks industry is a syrup that is hoping to give tea added flexibility. In other launches, the salt caramel flavor is branching out, a Spanish wine is taking the process of enology down to the molecular level, and vodka is innovating in the flavor and packaging stakes.

Published By Datamonitor
12 Jul 2011
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New drinks review: cacao and coconut make strides in the health drinks market

This month's rundown of the latest novel launches in the drinks industry looks at a proliferation of new plant-based functional drinks. A new antioxidant drink is seeking to persuade consumers of the powers of the cacao fruit, while dark chocolate and coconut water combine in a new "marriage" of functional ingredients, and plant stem cells cross over from the personal care industry to beverages.

Published By Datamonitor
08 Jun 2011
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New drinks review: baked goods sector inspires fragrant vodka

This month's rundown of the latest novel drinks industry launches shows that creative packaging and unusual aromas are helping manufacturers add premium appeal in the spirits category. Elsewhere, other packaging innovations see sports bottles positioned as suitable for babies, while a juice pack which is made completely from biodegradable plastic has also hit the shelves.

Published By Datamonitor
09 Mar 2011
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New drinks review: soft drink market hots up

Innovative taste experiences predominate in this month's rundown of the latest novel product launches in the drinks industry. New developments include unusual fruit flavors, as well as a jelly-textured drink that is designed to be consumed hot. In other news, packaging made from precious metals is pushing the boundaries in the spirits category.

Published By Datamonitor
10 Feb 2011

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