Latest Intelligence on Beverages - Alcoholic in Japan

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Type Product title / description Pub Price
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New drinks review: juices get roughage treatment

An attempt to reposition fruit juice as a truly natural, healthy product heads up this month's rundown of the latest novel launches in the drinks market, with a beverage that seeks to capture the nutritional benefits of whole fruit. Also featured are several unique flavor combinations and new packaging developments that suggest the sector is keener than ever to innovate.

Published By Datamonitor
12 Jan 2011
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New drinks review: beverage industry sets sights on raising self-esteem

Boosting alertness, stamina, health, and even intelligence is ground previously well-trodden by the beverages industry, but a new product featured in this month's rundown of the latest innovative drinks launches makes the novel claim of increasing confidence. In other news, temperature and light sensitive packaging is exploring new niches within the alcoholic drinks market.

Published By Datamonitor
14 Nov 2010
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New drinks review: customizable kicks arrive on the drinks market

This month, innovations include products which allow consumers to adulterate their drinks creatively. One such example is a drink 'spiking' kit that ferments juice into alcohol, while another is flavorless caffeine crystals that give drinks an energy boost. Both products show how manufacturers are looking to customizable products that offer consumers a more 'hands on' experience.

Published By Datamonitor
08 Sep 2010
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New drinks review: Amazonian 'superherb' hits the market

The Amazon continues to be a source of new functional 'super' ingredients, as demonstrated by the recent launch of a tea made from the high caffeine, medicinal plant guayusa. Guayusa is just the latest in a line of Amazonian plants, from goji to guarana and acai, which are being appropriated by manufacturers to give their products an edge in the exotic and nutritional stakes.

Published By Datamonitor
03 Aug 2010
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New drinks review: breathing new life into the coffee market

Inhalers, caffeine accelerators and superfruit antioxidants are just some of the ways in which drinks manufacturers are attempting to differentiate themselves in the crowded coffee market, as this month's roundup of new drinks launches reveals. These latest innovations demonstrate how producers are capitalizing on both health and convenience benefits to keep their products one step ahead.

Published By Datamonitor
30 Jun 2010
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New drinks review: tea reveals its sporty side

This month's roundup of innovative new drinks launches focuses on developments in the tea category, in which manufacturers are pursuing new isotonic benefits and flavor directions. New flower flavor combinations are in evidence, while the launch of a bubblegum-flavored tea could be an attempt by companies to attract younger consumers to the category.

Published By Datamonitor
01 Jun 2010
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New drinks review: liqueurs present a healthier front

In this month's new drinks review, various alcoholic drinks that contain healthy ingredients have hit the market. These include an acai flavored vodka and an olive flavored gin. This focus shows the industry's aims to piggyback onto the health foods market with its own interpretations, but it remains to be seen if consumers will take a liking to this development.

Published By Datamonitor
13 Apr 2010
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New drinks review: hoping alcohol-free whisky can raise consumers' spirits

This month's new drinks review finds a range of innovative alcohol and soft drink launches, ranging from an alcohol-free whisky and a bean-flavored cola to an energizing mulled wine. These new products highlight that there is plenty of inspiration in the market to help generate growth.

Published By Datamonitor
05 Jan 2010
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CommentWire

Kirin: alcohol-free beer provides beneficial diversity to product range

The success of Kirin Free, an alcohol-free beer, has forced its owner to increase its sales target for the third time, after sales far exceeded expectations. With the Japanese alcoholic drinks market saturated, Datamonitor views Kirin as successfully straddling both the soft and alcoholic drinks categories and capitalizing on consumer demand for healthy products.

Published By Datamonitor
20 Oct 2009
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Re-valuing the luxury market in Japan

High-end wines in Japan are now being sold in supermarkets and department stores at reduced prices, while Cartier plans to launch a new collection in the country at a considerably lower price point than its conventional range. Japan's fully matured luxury market, coupled with recession-driven frugality, has necessitated this kind of re-evaluation of how to market high-end goods in the country.

Published By Datamonitor
02 Oct 2009

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