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According to Datamonitor's 2012 Financial Services Consumer Insight Survey, a staggering 81.7% of Chinese consumers are interested in gaining the ability to pay for things in shops using their mobile phones. This compares to only 49.0% of UK consumers, and a low of 36.2% among Dutch consumers.
ABSA and Bank of America have both recently launched mobile POS services allowing small business customers to accept card payments using a smartphone. These rollouts in two very different markets highlight the growing popularity of mobile POS devices. Datamonitor research suggests that the opportunities for mobile POS are strongest in developing countries.
China UnionPay's entrance into the US payment card market with a prepaid card offering signals a bold strategic move by the payment network to not only tap into the growing popularity of prepaid cards, but also to expand its consumer reach and global brand presence. If successful, UnionPay could potentially spell bad news for major payment providers and their standing in the market.
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