Latest Intelligence in Australia

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Type Product title / description Pub Price
CommentWire
CommentWire

Woolworths: price check service adds little value for customers

The new price checking feature on Woolworths' website allows consumers to look up prices for more than 5,000 grocery items. This feature is an important step towards improved transparency by retailers, but it does little in the way of improving the customer experience or ensuring that they obtain the best deal when shopping.

Published By Datamonitor
01 Mar 2010
CommentWire
CommentWire

Woolworths' Masters Home Improvement aims to teach Bunnings a lesson

Competition between two of Australia's largest retailers, Woolworths and Wesfarmers, is set to focus on the DIY sector with the launch of Woolworths' big box chain Masters Home Improvement later this year. Woolworths' impact on the DIY market will depend on its ability to differentiate itself from market leader Bunnings, which has already adapted its strategy in preparation for the showdown.

Published By Datamonitor
06 May 2011
CommentWire
CommentWire

Woolworths and IGA: supermarkets go local

Independent grocery network IGA recently launched an advertising campaign emphasizing the local individualism of each of its 1,000 independent stores. The launch came days after Woolworths announced it would clearly label its range of Tasmanian produce. Supermarkets are increasingly tapping into the 'local' trend, driven by consumers' desire to support and feel part of their community.

Published By Datamonitor
30 Jul 2010
CommentWire
CommentWire

Wine: value of brands a constant amongst the change

The wine industry's journey towards integration continues apace, even while some of its larger constituents face shrinking profits. Parts of the industry have been swept by consolidation, but it will take time to change an industry still composed largely of privately owned family firms. In the meantime, the industry's newly emerged giants must focus on retaining brand equity.

Published By Datamonitor
28 Jan 2003
Expert View
Expert View

Widespread flooding in Australia will see ongoing consequences for local food market

Various parts of Australia have been struck by devastating floods, the impact of which is having a direct effect on food prices. For at least the next few months, Australian consumers will be faced with a choice: continue supporting local farmers by purchasing local produce at higher prices, or turn to cheaper imports in order to save money.

Published By Datamonitor
06 Jan 2011
Expert View
Expert View

Why Kellogg's Special K is emphasizing what consumers can gain through healthy eating

Special K has unveiled a new campaign which focuses on the emotional benefits of following a diet regime rather than the absolute number of pounds shed. It seeks to inspire more positivity and less guilt where weight is concerned, with the intention of helping consumers to stick to their goals. This approach may well help to overcome certain hurdles which have tripped dieters in the past.

Published By Datamonitor
06 Jan 2011
CommentWire
CommentWire

Westpac: stepping up competitive pressure

A leaked confidential Westpac briefing document has provided an interesting insight into the strategic planning of the bank's operations in Victoria. The document outlines an aggressive expansion plan, with Westpac looking to target Commonwealth Bank of Australia customers. Competition in this market is, therefore, set to heat up.

Published By Datamonitor
18 Jul 2011
Expert View
Expert View

Westpac: platinum is the new gold

The latest decision by Westpac to upgrade all of its gold credit cards to platinum cards reconfirms the direction of the credit cards product proposition, that platinum is the new gold. This strategy will allow card issuers to tap into extra revenue and increase customer acquisition in 2012; however, there may also be some negative effects on the Australian credit card industry.

Published By Datamonitor
24 May 2012
CommentWire
CommentWire

Westpac: doubts and rumors surround proposed merger

In the months following the announcement of the proposed Westpac/St.George merger, doubts regarding the deal have mounted, as market movements and customer sentiment have turned negative. Westpac is coming under increasing pressure to improve its offer, particularly as rumors of potential counter bids have emerged.

Published By Datamonitor
03 Jul 2008
Expert View
Expert View

Westpac engages mobile users with augmented reality

From September 2014, Westpac's mobile app users will be able to view account information just by holding their bank card in front of their smartphone's camera. This technology could make financial management much more engaging for consumers.

Published By Datamonitor
06 Aug 2014

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