Latest Intelligence on Household Products in Asia-Pacific

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Type Product title / description Pub Price
Expert View
Expert View

2007 "Build a Better Mousetrap" New Product Innovations of the Year

Wasabi flavored sorbet, powdered peanut butter, beer with nicotine and hot dogs coated with yogurt were among the most unusual new product innovations reported worldwide in 2007 by Datamonitor's Productscan Online database of new products.

Published By Datamonitor
11 Jan 2008
Expert View
Expert View

A-list celebrity endorsements are failing to dazzle consumers

A recent consumer survey has shown that celebrity endorsements are one of the least trusted means of conveying product information, only just faring better than door-dropped leaflets. This is bad news for advertising agencies, which have been devoting increased energy to signing up everyone from bona fide A-list stars to Z-list reality show contestants to help sell products and services.

Published By Datamonitor
21 Jul 2006
ResearchWire
ResearchWire

Air fresheners: top fragrances in new products

Published By Datamonitor
09 Mar 2009
ResearchWire
ResearchWire

Air fresheners: top fragrances in new products

Published By Datamonitor
14 Sep 2009
CommentWire
CommentWire

Australia: Choice 'Shonky Awards' keep consumer products honest

Australia's Choice Magazine recently announced its latest 'Shonky Awards', given to misleading or shoddy products, and their marketers. Brands were chided for false scientific claims and unnecessary packaging. These awards give voice to growing consumer skepticism and reflect tighter demands in the face of ready, available competitor information and increasing quality checks.

Published By Datamonitor
30 Oct 2009
CommentWire
CommentWire

Australia: long-standing brands top consumer survey

Reader's Digest's 2009 list of Australia's most trusted brands is indicative of Australians' propensity to seek comfort in the home amid the current economic climate, with Cadbury taking the top spot. At a time when economic conditions are testing the resolve of Australian consumers, a survey such as this reminds companies that there are other qualities worth regarding outside of value.

Published By Datamonitor
15 Jun 2009
ResearchWire
ResearchWire

Bleach & fabric brighteners: top launches by corporation

Published By Datamonitor
14 Sep 2007
ResearchWire
ResearchWire

Cleaners & disinfectants: top fragrances in new launches

Published By Datamonitor
16 Mar 2007
ResearchWire
ResearchWire

Cleaners & disinfectants: top fragrances in new launches

Published By Datamonitor
23 Aug 2006
ResearchWire
ResearchWire

Cleaners and disinfectants: top fragrances in new global product launches

Published By Datamonitor
06 Oct 2008

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