Superfruits continue to make headway in food products, as this month's lineup of new innovations shows. As well as nutrition bars, superfruits have made their way into the soup category, showing that these ultra healthy ingredients are being used in a diverse array of food categories.
Many consumers are looking to enhance the healthiness of their diets, but are unwilling to sacrifice sensory benefits in order to achieve this. Various manufacturers have focused on addressing this demand with new products, with recent launches including an acai variety of chocolate pudding and hamburger-flavored sunflower seeds. This focus is expected to continue to gain momentum in the future.
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