New drinks review: presenting beer in less than true colors

This month's round-up of new products from the Productscan database features some unusual beer products. In Germany, Becks is set to launch a colorless beer, while a Japanese company has introduced a soft drink for kids that looks just like beer. This presents beer in a very different light to its traditional format.

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Product claims: new drinks launches, December 2007 to February 2008

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Beer and ale: top flavors in new global product launches

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Budweiser: raising a glass to another new market

Budweiser is set to launch in Vietnam, following Anheuser Busch's export deal with local brewer Gannon. The deal highlights Anheuser's strategy of making further investments in foreign markets, particularly in the Asia Pacific region, following weak growth in the US. This initiative should prove beneficial to the company, due to the Vietnamese market's growth potential.

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InBev: Berkshire Hathaway approves proposed takeover

The second largest shareholder in Anheuser-Busch has given its approval to the proposed takeover bid by InBev NV, reports suggest. InBev's $65 a share offer comes at a time when volume sales in the off-trade market are outperforming volume sales in the on-trade market. Although the takeover would create the world's largest brewer by volume, the motives of the shareholder remain questionable.

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New drinks review: ethical beverages continue to court favor

This month's review of new drinks launches from the Productscan database finds that ethical drinks are increasingly being introduced to market. Whether carbon neutral, ethically packaged or with a charitable core, manufacturers are finding that it pays to court consumers' principles in the pursuit of increasing market share.

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Wines and wine coolers: top flavors in new products

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New drinks launches by category, February to April 2008: a boost in isotonic & energy launches

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Product claims: new drinks launches, February to April 2008

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New drinks review: developing plastic bottle alternatives

Manufacturers are beginning to respond to consumer concerns over packaging, and as a result, a variety of renewable materials are now being used instead of plastic bottles. This month, Productscan recorded the launch of a corn-based water bottle in the US, highlighting one alternative to plastic packaging.

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