Latest Intelligence on Beverages - Alcoholic in Asia-Pacific

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Type Product title / description Pub Price
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New drinks review: intelligent design

A range of innovatively-designed packages have been reported by Productscan Online this month. Boisset America has presented a range of French wines in a Tetra Pak that almosr resembles a juice carton, while ShotPak packages its liqueurs in a tiny plastic pouch. Meanwhile, Coors has come up with a new way to keep beer cooler for longer, utilizing a label that stops hands from warming the beer...

Published By Datamonitor
24 Apr 2006
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New drinks review: hoping alcohol-free whisky can raise consumers' spirits

This month's new drinks review finds a range of innovative alcohol and soft drink launches, ranging from an alcohol-free whisky and a bean-flavored cola to an energizing mulled wine. These new products highlight that there is plenty of inspiration in the market to help generate growth.

Published By Datamonitor
05 Jan 2010
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New drinks review: high fiber beer hits health high note

Beverage manufactures have continued their love affair with the health trend, inventing an array of new ways to make their products appear healthier. This month's selection of innovative product launches exemplifies this trend as it includes a high fiber, non-alcohol beer, a herbal-infused vodka and a coffee product containing DHA.

Published By Datamonitor
26 Nov 2008
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New drinks review: health drinks add on-the-go appeal

As seen in this month's rundown of the latest innovative drinks launches, the single-use and shot formats continue to penetrate the market, with new products including a single-serve detox drink and a shot-type product designed to relieve the symptoms of cold and flu. Both highlight the popularity of functional products that can fit into consumers' increasingly mobile lifestyles.

Published By Datamonitor
10 Dec 2010
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New drinks review: ethical beverages continue to court favor

This month's review of new drinks launches from the Productscan database finds that ethical drinks are increasingly being introduced to market. Whether carbon neutral, ethically packaged or with a charitable core, manufacturers are finding that it pays to court consumers' principles in the pursuit of increasing market share.

Published By Datamonitor
25 Jun 2008
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New drinks review: energy drink targets trucker market

The energy drink market is growing rapidly, leading manufacturers to launch a plethora of new flavors that are targeted at a growing number of consumers. One of the more unusual targets seen this month is truckers, an unusual niche that shows how wide-reaching the sector has become.

Published By Datamonitor
29 Jul 2009
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New drinks review: energizing the market

Consumers are being bombarded with new beverages that claim to provide an energy lift, as a look at this month's Productscan launches reveals. As well as a weight loss aiding energy drink, recent launches include a high juice energy drink and a caffeinated beer. Gaining the award for the most outlandish name is the Meth Coffee, which is said to provide the drinker with an intense but legal buzz.

Published By Datamonitor
01 Mar 2007
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New drinks review: El Paso launches quick fix cocktail mix

A range of novel drinks packagings have been noted by Productscan Online this month, which are designed to improve the taste of the product and its ability to stand out from the crowd. These include Coors' new beer can and Hain's Smoothies with a 4-way turbo straw. Some unusual dairy products have also recently been launched, from milk made from Kamut wheat, to a cucumber-flavored cow's milk.

Published By Datamonitor
11 Oct 2006
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New drinks review: duo sachet brings "mix and match" concept to drinks

In this month's roundup of novel drinks industry launches, the personalization trend once again takes center stage with the introduction of a new powdered drink that allows consumers to blend individual flavors according to their own taste. In packaging news, novelty musical Christmas tins have arrived for the tea category, while butterscotch flavor "beer" for children is also hitting the shelves.

Published By Datamonitor
11 Jan 2012
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New drinks review: developing plastic bottle alternatives

Manufacturers are beginning to respond to consumer concerns over packaging, and as a result, a variety of renewable materials are now being used instead of plastic bottles. This month, Productscan recorded the launch of a corn-based water bottle in the US, highlighting one alternative to plastic packaging.

Published By Datamonitor
16 Jul 2008

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