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Expert View
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Procter & Gamble has announced its long-term plan of establishing itself as a leading sustainable business through focusing on recyclable materials and renewable energy. The company's strategy underlines the pressure on consumer packaged goods players, as consumer buy-in to the concepts of ethicality and sustainability continues to gain momentum.
Published By Datamonitor
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07 Oct 2010 |
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CommentWire
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Indian coffee shop chain Cafe Coffee Day is looking to acquire a logistics company to service its increasing outlet network. Although the express cargo firm Gati has been put forward by industry commentators as a potential target, the company itself has so far denied that it is up for sale.
Published By Datamonitor
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28 Sep 2010 |
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Expert View
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This month, innovations include products which allow consumers to adulterate their drinks creatively. One such example is a drink 'spiking' kit that ferments juice into alcohol, while another is flavorless caffeine crystals that give drinks an energy boost. Both products show how manufacturers are looking to customizable products that offer consumers a more 'hands on' experience.
Published By Datamonitor
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08 Sep 2010 |
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Expert View
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According to its H1 2010 results, Carlsberg's operating profit has grown by 12% to DKK5.0 billion, largely due to strong margin improvements and market share gains across most of its businesses. While the results provide a lot of detail on operational performance, income, and cash flow, they also highlight some interesting points worthy of greater analysis from a consumer marketing perspective.
Published By Datamonitor
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18 Aug 2010 |
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Expert View
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The Amazon continues to be a source of new functional 'super' ingredients, as demonstrated by the recent launch of a tea made from the high caffeine, medicinal plant guayusa. Guayusa is just the latest in a line of Amazonian plants, from goji to guarana and acai, which are being appropriated by manufacturers to give their products an edge in the exotic and nutritional stakes.
Published By Datamonitor
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03 Aug 2010 |
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CommentWire
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Pepsi has revived an old advertisement from 1995, giving it a contemporary makeover. In both adverts, two truck drivers - one working for Coca-Cola and the other for Pepsi - swap drinks, and the Coca-Cola employee finds that he prefers Pepsi to Coke. The campaign is an aggressive statement of superiority from Pepsi, fusing tradition and nostalgia with the modernity of more recent products.
Published By Datamonitor
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21 Jul 2010 |
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ResearchWire
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Published By Datamonitor
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15 Jul 2010 |
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Expert View
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Inhalers, caffeine accelerators and superfruit antioxidants are just some of the ways in which drinks manufacturers are attempting to differentiate themselves in the crowded coffee market, as this month's roundup of new drinks launches reveals. These latest innovations demonstrate how producers are capitalizing on both health and convenience benefits to keep their products one step ahead.
Published By Datamonitor
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30 Jun 2010 |
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Expert View
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This month's roundup of innovative new drinks launches focuses on developments in the tea category, in which manufacturers are pursuing new isotonic benefits and flavor directions. New flower flavor combinations are in evidence, while the launch of a bubblegum-flavored tea could be an attempt by companies to attract younger consumers to the category.
Published By Datamonitor
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01 Jun 2010 |
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Expert View
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This month's new drinks review focuses on innovations in the bottled water and functional drinks categories, with products claiming to relax, satiate and pep up the body all hitting the market. Such claims highlight consumers' current attraction to functional products that provide quick fixes for their body and cognitive needs.
Published By Datamonitor
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05 May 2010 |
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