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Kraft pulls iSnack2.0 name after backlash, but publicity may have done more good than harm

Vegemite, one of the most popular food brands in Australia, has been forced to scrap the ill-fitting name 'iSnack2.0' after being lambasted both by consumers and the media. Despite the widespread criticism of the name and its withdrawal, Datamonitor views the intense media debate as a boon to a brand struggling with slowing sales.

Published By Datamonitor
05 Oct 2009

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