Latest Intelligence on Current Accounts in Asia-Pacific

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Type Product title / description Pub Price
Expert View
Expert View

Concerned about loyalty? Reach out to more women

Loyalty in banking is a perennial concern, but banks could boost their retention rates by appealing to more women.

Published By Datamonitor
11 Mar 2014
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Expert View

Mass affluents want banking innovation

Mass affluent customers show much greater demand for innovation in banking services than their mass market counterparts, and are willing to switch providers if not satisfied.

Published By Datamonitor
19 Mar 2014
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Expert View

Continuous incentives key to loyalty

In light of increased churn in Australia's transaction account market, providers need to become more creative to not only entice, but also retain, customers in the long term.

Published By Datamonitor
09 Apr 2014

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