In an attempt to hold onto $1.3 million worth of contracts with a US university, Coca-Cola has agreed to carry out an independent audit of its business practices in India and Colombia. This could be an astute means of boosting Coca-Cola's reputation - providing the findings emerge in its favor.
A Colombian study has revealed that Merck & Co's cervical cancer vaccine Gardasil has a beneficial effect in women aged 24 to 45. However, following a ruling against the vaccine in June 2008, Merck & Co will first have to present 48 months of continuous study data to the FDA before it can be reconsidered for approval for use within this potentially lucrative market.
The perils of taking wine home in hold luggage as a holiday souvenir are addressed in an innovative product which heads this month's roundup of the latest novel household goods launches. In other news, a number of garment-specific laundry detergents have become available, and the coffee fragrance has entered the cleaning category.
The outlook for the Latin American oil and gas industry in 2011 is positive, meaning that investors and industry participants have good reason to be optimistic about the future of the market. Datamonitor's analysis shows that total offshore capital expenditure in the region is expected to grow by 14% in 2011, reaching an approximate value of $21bn.
This month's rundown of the latest novel launches from the household goods industry features a new dishwashing detergent with sanitizing benefits and novel packaging. Other notable products include wet wipes specifically designed to clean up the mess of DIY projects and an air freshener with a quirky design that could appeal to younger consumers.
According to Datamonitor's Americas Wealth Markets Database 2011, the value of liquid assets held in the Colombian wealth market was $33.4bn in 2011, making it one of the smallest markets in the region. The entire Colombian market is equal to 0.1% of the US wealth market, and the affluent population in Colombia itself only represents 0.2% of the total adult population.
The decline in on-trade alcohol consumption and the growing influence of the off-trade market are leading manufacturers to cater for an ever more diverse range of drinking occasions, as illustrated by two new convenience formats in the spirits market. A hot chocolate drink with enhanced relaxation attributes is another launch to feature in this month's roundup of drinks industry innovations.
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