Soft drinks makers are continually looking for ways to enhance their sales with products that target niche groups of society. This month's review of new product launches finds a beverage that is designed for pregnant women, targeting a niche that has previously had little attention from the soft drinks market.
A range of novel drinks packagings have been noted by Productscan Online this month, which are designed to improve the taste of the product and its ability to stand out from the crowd. These include Coors' new beer can and Hain's Smoothies with a 4-way turbo straw. Some unusual dairy products have also recently been launched, from milk made from Kamut wheat, to a cucumber-flavored cow's milk.
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