Vitamin enrichment is on the agenda for a number of food industry players seeking to add an extra nutritional dimension to their product offerings. Among this month's rundown of novel new food launches are vitamin-enhanced popping candies and spice blends with microencapsulated vitamin and mineral combinations, potentially the start of a new trend in product nutrition.
Many consumers are looking to enhance the healthiness of their diets, but are unwilling to sacrifice sensory benefits in order to achieve this. Various manufacturers have focused on addressing this demand with new products, with recent launches including an acai variety of chocolate pudding and hamburger-flavored sunflower seeds. This focus is expected to continue to gain momentum in the future.
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