Latest Intelligence on Department Stores in Mexico

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CommentWire
CommentWire

Benetton: Latin American conquest begins with Sears Mexico alliance

Italy's Benetton has formed a strategic alliance with department store chain Sears Roebuck de Mexico as part of its aim to expand the company's presence through new stores and concessions. The deal with Sears Mexico will increase the distribution of the United Colours of Benetton brand in the country, and forms the first step towards expansion in Latin America.

Published By Datamonitor
28 May 2008

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