Latest Intelligence on Strategic in Mexico

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Type Product title / description Pub Price
CommentWire
CommentWire

Bimbo: time to decide between North and South

Published By Datamonitor
20 Mar 2001
CommentWire
CommentWire

Kraft: down Mexico way

Kraft looks set to succeed where Coke and Pepsi failed, taking over Mexican juice giant Jugos del Valle. The Mexican economy is on the rise, Kraft has a strong history of targeting Spanish speakers in the US, and Jugos del Valle will significantly improve the company's distribution network south of the border. In short, es muy buena.

Published By Datamonitor
04 Jul 2002
CommentWire
CommentWire

Starbucks: taking coffee back to its roots

Starbucks' internationalization continues apace: it will open its first store in Mexico this year, followed by ambitious expansion throughout the Latin American region. But while coffee shop culture is said to be sweeping Latin America, it remains to be seen whether Starbucks' premium strategy can succeed while economic hardship is rife.

Published By Datamonitor
28 Feb 2002

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