Bacardi: running for the border

The acquisition of Tequila Cazadores, Mexico's leading premium tequila, is another step in Bacardi's efforts to expand beyond its core rum business. Bacardi gains access to the fast-growing tequila market, and compared to previous acquisitions - it paid almost $2 billion for Diageo brands Dewar's and Bombay Sapphire in 1998 - the Cazadores deal is a bargain.

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Bimbo: brighter than you might expect

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Bimbo: time to decide between North and South

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Body Shop: profits before passion

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Digene: powerful groups favor HPV test

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Kraft: down Mexico way

Kraft looks set to succeed where Coke and Pepsi failed, taking over Mexican juice giant Jugos del Valle. The Mexican economy is on the rise, Kraft has a strong history of targeting Spanish speakers in the US, and Jugos del Valle will significantly improve the company's distribution network south of the border. In short, es muy buena.

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Mexican outsourcing delivery could be impacted by swine flu

Concerns over swine flu outbreaks in Mexico have led to many governments issuing warnings against non-essential travel to the country. Considering the existing worries over ongoing border violence, as well as potential agent absence, this virus could have a negative impact on the Mexican contact center outsourcing sector.

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Starbucks: taking coffee back to its roots

Starbucks' internationalization continues apace: it will open its first store in Mexico this year, followed by ambitious expansion throughout the Latin American region. But while coffee shop culture is said to be sweeping Latin America, it remains to be seen whether Starbucks' premium strategy can succeed while economic hardship is rife.

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Trauma devices: IM nailing set for take-off in Brazil

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Will border violence hurt offshore outsourcing into Mexico?

Drug-related violence in communities on the US/Mexican border has received significant media attention in recent weeks, and could potentially cause concern among outsourcers and their clients with contact center deployments in Mexico. However, Datamonitor believes that serious investors need to look at the long-term value that can be derived from this established national market.

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