Latest Intelligence on Consumer Packaged Goods in Costa Rica

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CommentWire
CommentWire

Starbucks: coffee conscience

Starbucks [SBUX] is launching the Starbucks Coffee Agronomy Company in Costa Rica in a bid to guarantee the quality and even supply of its coffee. The company also aims to support sustainable farming in the country - a move that will improve its ethical standing in the eyes of many consumers.

Published By Datamonitor
29 Jan 2004

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