Latest Intelligence on Beverages - Non-Alcoholic in South and Central America

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Type Product title / description Pub Price
CommentWire
CommentWire

Pepsi: link with Beckham under threat

Global soccer star David Beckham is currently in talks with Pepsi regarding his advertising agreement with the firm. However, it is looking increasing like he could end his contract when it expires at the end of 2008, as industry speculation hints at his desire to be associated with a 'health' drink brand or even the launch of his own soft drinks brand.

Published By Datamonitor
10 Jul 2008
CommentWire
CommentWire

Parmalat: Brazilian fallout

As the true scale of Italy's largest corporate scandal becomes apparent, farmers and cooperatives in Brazil are paying the price for Parmalat's [PRF.MI] inability to pay its bills. This highlights a growing realization that many Latin American countries are over dependent on foreign multinationals. Consumer concern over such issues is driving increased demand for Fairtrade goods.

Published By Datamonitor
28 Jan 2004
Expert View
Expert View

P&G's new green business plan reflects consumers' burgeoning ethical and sustainable concerns

Procter & Gamble has announced its long-term plan of establishing itself as a leading sustainable business through focusing on recyclable materials and renewable energy. The company's strategy underlines the pressure on consumer packaged goods players, as consumer buy-in to the concepts of ethicality and sustainability continues to gain momentum.

Published By Datamonitor
07 Oct 2010
Expert View
Expert View

New drinks review: whisky and rum get on-the-go appeal

The decline in on-trade alcohol consumption and the growing influence of the off-trade market are leading manufacturers to cater for an ever more diverse range of drinking occasions, as illustrated by two new convenience formats in the spirits market. A hot chocolate drink with enhanced relaxation attributes is another launch to feature in this month's roundup of drinks industry innovations.

Published By Datamonitor
22 Mar 2012
Expert View
Expert View

New drinks review: water additives get convenient

In this month's review of beverage launches, the innovation potential of bottled water is being explored by drinks manufacturers. A striking "divided" bottle with separate compartments for water and flavoring has been launched in Russia, while concentrate powders have been reimagined as an on-the-go item, and spring water designed specifically for making baby food has hit shelves in Europe.

Published By Datamonitor
05 Apr 2012
Expert View
Expert View

New drinks review: tea reveals its sporty side

This month's roundup of innovative new drinks launches focuses on developments in the tea category, in which manufacturers are pursuing new isotonic benefits and flavor directions. New flower flavor combinations are in evidence, while the launch of a bubblegum-flavored tea could be an attempt by companies to attract younger consumers to the category.

Published By Datamonitor
01 Jun 2010
Expert View
Expert View

New drinks review: soft drinks go tooth-friendly with anti-cavity launch

A soft drink which claims both not to cause tooth decay and to actively prevent it headlines this month's rundown of the latest drinks industry innovations. The launch can be seen as part of a move to reverse any negative associations with what are commonly perceived to be "junk" products. Meanwhile, a tofu-based drink and an Amazonian fruit beer have hit the shelves in Europe and South America.

Published By Datamonitor
09 Nov 2011
Expert View
Expert View

New drinks review: soft drink helps smokers get their fix

Aiming to encapsulate the experience of smoking in a bottle, a new tobacco-based beverage heads this month's summary of the most recent innovative launches from the drinks industry. In other news, a novel extract has made its debut in Russia, while in the Philippines the coconut fruit has inspired unusual packaging.

Published By Datamonitor
15 Apr 2011
Expert View
Expert View

New drinks review: relaxation drinks gain appeal as antidotes to a stressed lifestyle

This month's new drinks review focuses on innovations in the bottled water and functional drinks categories, with products claiming to relax, satiate and pep up the body all hitting the market. Such claims highlight consumers' current attraction to functional products that provide quick fixes for their body and cognitive needs.

Published By Datamonitor
05 May 2010
Expert View
Expert View

New drinks review: Redux Beverages has high hopes for energy drink

Redux Beverages has caused a stir in the US, where it is marketing a new energy drink under the name of Cocaine. For obvious reasons, critics have hit out at the beverage's association with an illegal drug. Meanwhile, less controversial is the launch of a beer and fruit juice mix in Germany which has added functional ingredients and is sold in pharmacies. Perhaps healthy beer is the way forward.

Published By Datamonitor
23 Oct 2006

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