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CommentWire
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McDonald's Corporation has garnered yet more negative publicity, as new research from a US university has found that children as young as three have shown a preference for the fast food giant's branded food. While the findings highlight the dangers of marketing junk food to kids, the research could provide an opportunity for the company to launch more wide-ranging healthier kids' menus.
Published By Datamonitor
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08 Aug 2007 |
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CommentWire
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McDonald's has announced plans to open 1,000 new restaurants in 2009, even though the recession is starting to impact on its results. The company could succeed in its gamble by encouraging more consumers to downsize to its cheaper food offering, but it must not completely forget the importance of health and premium trends.
Published By Datamonitor
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27 Jan 2009 |
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Expert View
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New sales figures confirm that the fast food chain is more reliant than before on European outlets, with a focus on refurbishing existing venues rather than creating new ones proving successful for the company. Relying on existing stores for sales has been a successful short-term strategy, but the firm will now be hoping economic improvements will help maintain growth.
Published By Datamonitor
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22 Apr 2010 |
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Expert View
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Quiznos has partnered with master franchiser Brazil Best Food for the opening of 200 restaurants in Brazil, as part of its international growth strategy. While Brazil is one of the fastest growing economies in the world and provides a fertile environment for multinational investments, competition from local and long-established players needs to be addressed for any investment to be a success.
Published By Datamonitor
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22 Jun 2011 |
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Expert View
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Despite consumers making active attempts to eat healthier, the threat of obesity shows no sign of slowing down. Once confined to high income countries and households, obesity is now just as much of a problem as malnutrition in developing countries. In a new Datamonitor report the contradiction between attempts to eat healthier and rising obesity levels is explored.
Published By Datamonitor
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06 Feb 2008 |
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CommentWire
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Starbucks' internationalization continues apace: it will open its first store in Mexico this year, followed by ambitious expansion throughout the Latin American region. But while coffee shop culture is said to be sweeping Latin America, it remains to be seen whether Starbucks' premium strategy can succeed while economic hardship is rife.
Published By Datamonitor
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28 Feb 2002 |
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