Del Monte has added US cat food company Meow Mix to its pet food portfolio as part of a strategy to focus on higher-margin categories. The deal may not yet give Del Monte the scale necessary to compete with the big players in the US pet food market, but Meow Mix is likely to provide Del Monte with a firm foothold within a high-growth category.
A new bottled water has been launched in the US, one that is aimed at pets instead of their owners. The product capitalizes on two growing sectors: the booming US petcare and bottled water markets, demonstrating how the health trend is migrating from humans and onto their animal companions.
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