Latest Intelligence on Canned Food in United States

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Type Product title / description Pub Price
CommentWire
CommentWire

Heinz: beans means homes

With four new houses up for grabs, consumers are expected to respond positively to Heinz's [HNZ] promotion, which will run across its core canned range. The campaign should particularly resonate with 18-30 year olds who are becoming increasingly frustrated by the need to reside in the parental home.

Published By Datamonitor
15 Sep 2003
CommentWire
CommentWire

Procter & Gamble: TV ads are a turn-off

P&G's plans to scale down TV advertising reflect a fundamental change in how consumer goods are marketed, as mass, homogenous campaigns are replaced by those targeting specific consumer need states. These are less suited to TV, and ad-skipping technologies further exacerbate the problem. P&G's rivals are certain to follow suit, reducing spending on traditional advertising.

Published By Datamonitor
14 Jun 2005
Expert View
Expert View

Let's get small: food & beverage makers shrink pack sizes to fight obesity

Packaged food and beverage makers are saying "let's get small" to steal a phrase from a long ago stand-up comedy routine from Steve Martin. According to Productscan Online, they are fighting the war on obesity by shrinking package and serving sizes. In addition, fast-growth in single-person households and the rise of on-the-go consumption is helping stoke demand for portioned packaging.

Published By Datamonitor
24 Jun 2005
CommentWire
CommentWire

Convenience foods: on the go products gain favor with manufacturers

Food makers have become increasingly adept at creating new portable food products for consumers. According to Productscan Online, the number of new food products launched in the US that had the word "go" in the name of the product or in supporting advertising or labeling more than tripled from 134 in 2001 to 504 in 2004.

Published By Datamonitor
07 Jul 2005
Expert View
Expert View

Pomegranate revs up new food and beverage launches

Though it has been around since ancient times, the pomegranate was until recently a mystery to most American consumers. That seems to be changing and fast, according to Datamonitor's Productscan Online database of new products. For the year-to-date to October 31, Productscan has logged 190 new pomegranate flavored foods and beverages in the USA. That's up from just 31 new entries in 2003.

Published By Datamonitor
09 Dec 2005
Expert View
Expert View

New food review: canned fruit updates its image

Canned fruit has traditionally been associated with convenience rather than its health qualities; however, according to Productscan, Del Monte is aiming to change this view with its new line of canned fruit targeted at kids, which is fortified with vitamins and minerals. With consumers particularly worried about their children's health, the product could offer an easy way to improve their diet.

Published By Datamonitor
17 Apr 2008
Expert View
Expert View

New food review: chicken bags new cooking convenience

The potentially messy and time-consuming process of preparing roast chicken dishes at home is the focus of two new packaging innovations featured in this month's rundown of the latest novel launches from the food industry. Elsewhere, packaging is also being utilized to boost the appeal of novelty confectionery products for the festive season.

Published By Datamonitor
12 Jan 2011

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