Latest Intelligence on Tea in United States

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Type Product title / description Pub Price
Expert View
Expert View

New drinks review: juices get roughage treatment

An attempt to reposition fruit juice as a truly natural, healthy product heads up this month's rundown of the latest novel launches in the drinks market, with a beverage that seeks to capture the nutritional benefits of whole fruit. Also featured are several unique flavor combinations and new packaging developments that suggest the sector is keener than ever to innovate.

Published By Datamonitor
12 Jan 2011
Expert View
Expert View

New drinks review: pure water reaches new spiritual heights

Bottled water makers have been making increasingly exaggerated claims about the health benefits of their brands, but a new variety that recently featured on the Productscan database appears to top all of them. The Spiritual Water brand claims to help purify the mind as well as the body, containing Biblical text and images to inspire the drinker.

Published By Datamonitor
16 Nov 2007
Expert View
Expert View

New drinks review: soft drink market hots up

Innovative taste experiences predominate in this month's rundown of the latest novel product launches in the drinks industry. New developments include unusual fruit flavors, as well as a jelly-textured drink that is designed to be consumed hot. In other news, packaging made from precious metals is pushing the boundaries in the spirits category.

Published By Datamonitor
10 Feb 2011
Expert View
Expert View

New drinks review: tea reveals its sporty side

This month's roundup of innovative new drinks launches focuses on developments in the tea category, in which manufacturers are pursuing new isotonic benefits and flavor directions. New flower flavor combinations are in evidence, while the launch of a bubblegum-flavored tea could be an attempt by companies to attract younger consumers to the category.

Published By Datamonitor
01 Jun 2010
ResearchWire
ResearchWire

RTD drinks: Americans look to convenience

Published By Datamonitor
21 Oct 2005
CommentWire
CommentWire

Starbucks: green energy

Starbucks has brought three green tea-based products popular with the company's Asian customers to the US. With these offerings, the coffee giant hopes to leverage the increasing popularity not just of green tea but also functional drinks. US consumers will be drawn by green tea's purported health benefits, but might be reluctant to forsake their coffee-flavored favorites.

Published By Datamonitor
15 Jul 2005
CommentWire
CommentWire

Unilever: pod-testing the water

Unilever has announced plans to launch a line of Lipton teas formulated for the Home Cafe brewing system. This move comes as consumers are increasingly replicating out-of-home consumption experiences at home, and cafe-quality coffee at home is a key growth area. However, some ambiguity remains over whether these trends can include tea.

Published By Datamonitor
09 Aug 2005

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