Latest Intelligence on Vodka in United States

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Type Product title / description Pub Price
CommentWire
CommentWire

Allied Domecq: freezing out the competition

Allied Domecq's [ALLD.L] popular Stolichnaya premium vodka brand is embarking on an aggressive new marketing campaign. The multi-million dollar "Frozen" promotion targets the young, male consumers most sought after by beer companies. As younger consumers increasingly choose spirits and sweeter drinks over beer, brewers may yet find themselves catching a cold from the likes of Stolichnaya.

Published By Datamonitor
14 Oct 2004
CommentWire
CommentWire

Fortune Brands: favoring flavoring

Fortune [FO] has had great success with Absolut in the US, while its Vox superpremium vodka is growing fast. However, the Absolute Apeach and Vox Green Apple line extensions will take off only if their flavors are in line with what cutting-edge vodka drinkers now want. Given both flavors' success elsewhere in the US drinks market, Fortune Brands may well be in luck.

Published By Datamonitor
02 Mar 2005
CommentWire
CommentWire

US spirits market: fashion victim or trendsetter?

Merrill Lynch has warned that the impressive growth in the US spirits market could be founded upon "cyclical", short term movements in demand. Yet such shifts are intrinsic to this image-orientated sector and could be indicative of a wider trend towards consumer experimentation.

Published By Datamonitor
30 Jun 2005
CommentWire
CommentWire

Constellation Brands: searching for a star

Constellation is reportedly looking for acquisition opportunities in the expanding US premium spirits market. It would certainly benefit from such a move, however the available takeover opportunities may be limited: most brands that fit Constellation's portfolio are either family-owned or part of larger groups; and the company's relatively small financial scale might also be a problem.

Published By Datamonitor
02 Aug 2005
CommentWire
CommentWire

Russian Standard: seeking a stateside splash

Russian Standard Company has introduced its Imperia vodka to the profitable US ultra-premium vodka market. Although the product is entering an already crowded market, Russian Standard aims to position the product for success based on its smooth taste and ethnicity.

Published By Datamonitor
12 Sep 2005
CommentWire
CommentWire

Beam Global: a spirited approach to remain competitive

Beam Global's decision to make additions to its portfolio, and repackage its Ronrico Rum in the US reflects the company's desire to remain in touch with the prevailing trends for premiumization and the explosion of the vodka market. To stay competitive, producers must update their image and respond quickly to consumers' needs, and Beam Global is demonstrating its awareness of this.

Published By Datamonitor
20 Apr 2007
Expert View
Expert View

New drinks review: rehydrating the market

This month has seen drinks manufacturers come up with a range of products for both the night before and the morning after. These include an anti-hangover energy beverage containing minerals and electrolytes, a nicotine infused beer said to help smokers control their smoking habit, and three varieties of vodka and juice under the Bum pocket brand name.

Published By Datamonitor
26 Apr 2007
Expert View
Expert View

New drinks review: vodka with a conscience

Growing consumer concern for the environment has led to the development of a range of 'greener' beverages. A scan of Productscan this month highlights this trend, with the recent launch of a 'green' vodka which has environmentally friendly credentials, and a bottled water packaged in lightweight plastic.

Published By Datamonitor
27 Jul 2007
Expert View
Expert View

New drinks review: developing drinks for all occasions

The growing health trend has seen the release of an array of niche products, as a look at the latest launches on Productscan reveals. One such product is a new bottled water that has been created especially for diabetics, highlighting how drinks manufacturers attempt to get ahead of the competition by offering something different.

Published By Datamonitor
18 Jan 2008
Expert View
Expert View

New drinks review: developing plastic bottle alternatives

Manufacturers are beginning to respond to consumer concerns over packaging, and as a result, a variety of renewable materials are now being used instead of plastic bottles. This month, Productscan recorded the launch of a corn-based water bottle in the US, highlighting one alternative to plastic packaging.

Published By Datamonitor
16 Jul 2008

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