Latest Intelligence on Spirits in United States

Published within

« | 1 | 2 | 3 | 4 | 5 | » »|

Type Product title / description Pub Price
ResearchWire
ResearchWire

On-trade drinking: US market to grow at just 1.3% CAGR

Published By Datamonitor
09 Jul 2003
CommentWire
CommentWire

Diageo: it's good, but not that good

Diageo [DEO] will see profits rise 6%, compared to its original target of 8-10%. This isn't surprising. As the market leader in a low-growth industry, Diageo cannot maintain near double-digit growth levels. Last year's 9% figure was due to Smirnoff Ice's US success - and it's becoming clear that the malternative's meteoric rise was a one-off.<BR /><BR />

Published By Datamonitor
10 Jul 2003
CommentWire
CommentWire

Glenmorangie: success on foreign shores

Despite falling UK sales, Glenmorangie [GMGA.L] has had a good year, with success in Europe, the US and the Far East. Allying with bigger companies to increase the reach of its marketing, and capitalizing on Asian perceptions of Scotch as a prestigious and valuable drink have all helped to boost sales and profits.

Published By Datamonitor
20 Nov 2003
CommentWire
CommentWire

Diageo: a carb-free zone

A new marketing campaign by Diageo [DGE.L] explaining the absence of carbohydrates in four of its leading brands is designed to appeal to a wide range of spirits drinkers. By taking the cost of such advertising to the corporate level, no individual brand will bear the brunt of widespread national magazine advertising costs, but all are likely to benefit.

Published By Datamonitor
22 Apr 2004
CommentWire
CommentWire

Allied Domecq: freezing out the competition

Allied Domecq's [ALLD.L] popular Stolichnaya premium vodka brand is embarking on an aggressive new marketing campaign. The multi-million dollar "Frozen" promotion targets the young, male consumers most sought after by beer companies. As younger consumers increasingly choose spirits and sweeter drinks over beer, brewers may yet find themselves catching a cold from the likes of Stolichnaya.

Published By Datamonitor
14 Oct 2004
CommentWire
CommentWire

Fortune Brands: favoring flavoring

Fortune [FO] has had great success with Absolut in the US, while its Vox superpremium vodka is growing fast. However, the Absolute Apeach and Vox Green Apple line extensions will take off only if their flavors are in line with what cutting-edge vodka drinkers now want. Given both flavors' success elsewhere in the US drinks market, Fortune Brands may well be in luck.

Published By Datamonitor
02 Mar 2005
CommentWire
CommentWire

Heineken: the lighter taste of luxury

Launching Heineken Premium Light Lager in four US cities this month, Heineken USA is hoping to increase the size of the light beer market by attracting drinkers with a taste for premium products to the category. Part of a larger industry effort to win back loyalty to beer, Heineken seems to be addressing the right consumer concerns by leveraging its brand's premium cachet.

Published By Datamonitor
02 Jun 2005
CommentWire
CommentWire

Diageo: holding all the aces

Diageo is considering offering financial help to either Pernod Ricard or Constellation Brands, which are involved in a battle to acquire Allied Domecq. Diageo is in a strong position, in that it has the requisite financial muscle to support either side in the bidding war. Whichever side it aligns with, it is well placed to enhance its own offerings by acquiring some useful brands from Allied.

Published By Datamonitor
03 Jun 2005
CommentWire
CommentWire

Pernod/Diageo: drinking with the devil

Pernod and Diageo are cut-throat competitors, but drinking with the enemy can sometimes be your only option. Diageo's agreed purchase of several Pernod brands ensures that Diageo will not back Constellation Brands in sabotaging Pernod's takeover bid for Allied Domecq. Although a Pernod/Allied merger would not be good news for Diageo, it is a far better outcome than a Constellation/Allied tie-up.

Published By Datamonitor
07 Jun 2005
CommentWire
CommentWire

US spirits market: fashion victim or trendsetter?

Merrill Lynch has warned that the impressive growth in the US spirits market could be founded upon "cyclical", short term movements in demand. Yet such shifts are intrinsic to this image-orientated sector and could be indicative of a wider trend towards consumer experimentation.

Published By Datamonitor
30 Jun 2005

« | 1 | 2 | 3 | 4 | 5 | » »|

No help is available.