Latest Intelligence on Spirits in United States

Published within

« | 1 | 2 | 3 | 4 | 5 | » »|

Type Product title / description Pub Price
CommentWire
CommentWire

Constellation Brands: searching for a star

Constellation is reportedly looking for acquisition opportunities in the expanding US premium spirits market. It would certainly benefit from such a move, however the available takeover opportunities may be limited: most brands that fit Constellation's portfolio are either family-owned or part of larger groups; and the company's relatively small financial scale might also be a problem.

Published By Datamonitor
02 Aug 2005
CommentWire
CommentWire

Russian Standard: seeking a stateside splash

Russian Standard Company has introduced its Imperia vodka to the profitable US ultra-premium vodka market. Although the product is entering an already crowded market, Russian Standard aims to position the product for success based on its smooth taste and ethnicity.

Published By Datamonitor
12 Sep 2005
CommentWire
CommentWire

Grand Marnier: seeking unspeakable exclusivity

Leveraging exclusivity is an important dimension in the marketing of any luxury product. While the new campaign to promote Grand Marnier's 150-year-old liqueur marks a departure from its highbrow advertising of the '90s, its overt promotion of the product's scarcity, prohibitive price, and heritage may be necessary as the luxury tag becomes increasingly accessible and, as a result, devalued.

Published By Datamonitor
14 Oct 2005
CommentWire
CommentWire

LVMH: luxuriating in US and China growth

LVMH has recorded buoyant sales over the past nine months, largely driven by strong economic growth in the US and China. However, luxury goods players such as LVMH remain especially dependent on the continuing strength of global spending power, and while an upturn in European tourism could boost the company's full-year results, the group remains equally susceptible to any kind of slowdown.

Published By Datamonitor
21 Oct 2005
CommentWire
CommentWire

Anheuser-Busch: high spirits may not pay off

Long Tail Libations, the new spirits company from Anheuser-Busch, has appeared at a time when Americans are increasingly keen to consume the innovative liqueurs it is promoting. However, given the significant scale and market knowledge advantages of the more established spirits players, Long Tail is most unlikely to become a cash cow for its parent.

Published By Datamonitor
08 Nov 2005
Expert View
Expert View

New drinks review: innovation on-the-go

On-the-go consumption continues to be a key factor in beverage development, as the latest launches recorded by the Productscan Online database illustrate. An instant flavor enhancer for coffee and a dry formula vitamin-enriched smoothie are among the new drinks launches reviewed by Vicky McCrorie in the latest monthly round up...

Published By Datamonitor
09 Feb 2006
CommentWire
CommentWire

Blavod Extreme Spirits: super-premium status could prove lucrative niche

Driving Blavod Extreme Spirits' growth in the US has been the company's line of infused vodkas and rums, while the company's Italian wine portfolio has also showed strong increases. The London-based wine and spirits group has worked hard to market its products as fashionable and is now set to take advantage of a global trend for niche premium drinks.

Published By Datamonitor
13 Apr 2006
CommentWire
CommentWire

Beam Global: a spirited approach to remain competitive

Beam Global's decision to make additions to its portfolio, and repackage its Ronrico Rum in the US reflects the company's desire to remain in touch with the prevailing trends for premiumization and the explosion of the vodka market. To stay competitive, producers must update their image and respond quickly to consumers' needs, and Beam Global is demonstrating its awareness of this.

Published By Datamonitor
20 Apr 2007
Expert View
Expert View

New drinks review: rehydrating the market

This month has seen drinks manufacturers come up with a range of products for both the night before and the morning after. These include an anti-hangover energy beverage containing minerals and electrolytes, a nicotine infused beer said to help smokers control their smoking habit, and three varieties of vodka and juice under the Bum pocket brand name.

Published By Datamonitor
26 Apr 2007
Expert View
Expert View

New drinks review: vodka with a conscience

Growing consumer concern for the environment has led to the development of a range of 'greener' beverages. A scan of Productscan this month highlights this trend, with the recent launch of a 'green' vodka which has environmentally friendly credentials, and a bottled water packaged in lightweight plastic.

Published By Datamonitor
27 Jul 2007

« | 1 | 2 | 3 | 4 | 5 | » »|

No help is available.