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A US study released by Gallup in July 2011 has highlighted that consumers' preference for beer is in decline, with wine having increased in popularity, particularly among millennials. For the country's brewers, the question is how to re-engage beer with younger consumers.
Published By Datamonitor
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05 Aug 2011 |
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A soft drink which claims both not to cause tooth decay and to actively prevent it headlines this month's rundown of the latest drinks industry innovations. The launch can be seen as part of a move to reverse any negative associations with what are commonly perceived to be "junk" products. Meanwhile, a tofu-based drink and an Amazonian fruit beer have hit the shelves in Europe and South America.
Published By Datamonitor
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09 Nov 2011 |
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ResearchWire
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Published By Datamonitor
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07 Feb 2012 |
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A new "water enhancer" that can be used to turn any conventional beverage into an energy drink is the innovation that headlines this month's rundown of novel launches from the drinks industry. Other developments to feature include a selection of innovative flavors for the dairy drink market, and a surprising melding of alcoholic drinks and cupcakes.
Published By Datamonitor
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10 Feb 2012 |
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Expert View
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The decline in on-trade alcohol consumption and the growing influence of the off-trade market are leading manufacturers to cater for an ever more diverse range of drinking occasions, as illustrated by two new convenience formats in the spirits market. A hot chocolate drink with enhanced relaxation attributes is another launch to feature in this month's roundup of drinks industry innovations.
Published By Datamonitor
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22 Mar 2012 |
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Expert View
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In this month's review of beverage launches, the innovation potential of bottled water is being explored by drinks manufacturers. A striking "divided" bottle with separate compartments for water and flavoring has been launched in Russia, while concentrate powders have been reimagined as an on-the-go item, and spring water designed specifically for making baby food has hit shelves in Europe.
Published By Datamonitor
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05 Apr 2012 |
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Expert View
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The diversification of beer into functional territory leads this month's roundup of the latest innovations from the drinks industry, with an alcohol free beer that promotes health debuting in Germany. Also looking to draw in health-conscious consumers is a novel melding of coconut water and ready-to-drink coffee, while flowers and vegetables are being used to create unusual smoothie combinations.
Published By Datamonitor
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07 Aug 2012 |
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