Latest Intelligence on Spirits in United States

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Type Product title / description Pub Price
Expert View
Expert View

New drinks review: probiotics give beer a functional boost

The diversification of beer into functional territory leads this month's roundup of the latest innovations from the drinks industry, with an alcohol free beer that promotes health debuting in Germany. Also looking to draw in health-conscious consumers is a novel melding of coconut water and ready-to-drink coffee, while flowers and vegetables are being used to create unusual smoothie combinations.

Published By Datamonitor
07 Aug 2012
Expert View
Expert View

New drinks review: water additives get convenient

In this month's review of beverage launches, the innovation potential of bottled water is being explored by drinks manufacturers. A striking "divided" bottle with separate compartments for water and flavoring has been launched in Russia, while concentrate powders have been reimagined as an on-the-go item, and spring water designed specifically for making baby food has hit shelves in Europe.

Published By Datamonitor
05 Apr 2012
Expert View
Expert View

New drinks review: whisky and rum get on-the-go appeal

The decline in on-trade alcohol consumption and the growing influence of the off-trade market are leading manufacturers to cater for an ever more diverse range of drinking occasions, as illustrated by two new convenience formats in the spirits market. A hot chocolate drink with enhanced relaxation attributes is another launch to feature in this month's roundup of drinks industry innovations.

Published By Datamonitor
22 Mar 2012
Expert View
Expert View

New drinks review: customization trend evolves with new energy additive

A new "water enhancer" that can be used to turn any conventional beverage into an energy drink is the innovation that headlines this month's rundown of novel launches from the drinks industry. Other developments to feature include a selection of innovative flavors for the dairy drink market, and a surprising melding of alcoholic drinks and cupcakes.

Published By Datamonitor
10 Feb 2012
ResearchWire
ResearchWire

PLA Innovation of the Week: whisky in a can

Published By Datamonitor
07 Feb 2012
Expert View
Expert View

New drinks review: soft drinks go tooth-friendly with anti-cavity launch

A soft drink which claims both not to cause tooth decay and to actively prevent it headlines this month's rundown of the latest drinks industry innovations. The launch can be seen as part of a move to reverse any negative associations with what are commonly perceived to be "junk" products. Meanwhile, a tofu-based drink and an Amazonian fruit beer have hit the shelves in Europe and South America.

Published By Datamonitor
09 Nov 2011
Expert View
Expert View

Wine now neck and neck with beer in the US

A US study released by Gallup in July 2011 has highlighted that consumers' preference for beer is in decline, with wine having increased in popularity, particularly among millennials. For the country's brewers, the question is how to re-engage beer with younger consumers.

Published By Datamonitor
05 Aug 2011
CommentWire
CommentWire

Kraft: new water enhancer represents a promising approach to innovation

The launch of the liquid water enhancer Mio - Italian for "mine" - is a breakthrough that will create a number of good news stories for Kraft. The broad potential represented by the brand should demonstrate to investors that the company is pursuing an original approach to added-value innovation in the face of growing competition from private labels and me-too products.

Published By Datamonitor
11 Mar 2011
Expert View
Expert View

New drinks review: baked goods sector inspires fragrant vodka

This month's rundown of the latest novel drinks industry launches shows that creative packaging and unusual aromas are helping manufacturers add premium appeal in the spirits category. Elsewhere, other packaging innovations see sports bottles positioned as suitable for babies, while a juice pack which is made completely from biodegradable plastic has also hit the shelves.

Published By Datamonitor
09 Mar 2011
Expert View
Expert View

New drinks review: soft drink market hots up

Innovative taste experiences predominate in this month's rundown of the latest novel product launches in the drinks industry. New developments include unusual fruit flavors, as well as a jelly-textured drink that is designed to be consumed hot. In other news, packaging made from precious metals is pushing the boundaries in the spirits category.

Published By Datamonitor
10 Feb 2011

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