Latest Intelligence on Spirits in United States

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Type Product title / description Pub Price
CommentWire
CommentWire

Allied Domecq: freezing out the competition

Allied Domecq's [ALLD.L] popular Stolichnaya premium vodka brand is embarking on an aggressive new marketing campaign. The multi-million dollar "Frozen" promotion targets the young, male consumers most sought after by beer companies. As younger consumers increasingly choose spirits and sweeter drinks over beer, brewers may yet find themselves catching a cold from the likes of Stolichnaya.

Published By Datamonitor
14 Oct 2004
CommentWire
CommentWire

Anheuser-Busch: high spirits may not pay off

Long Tail Libations, the new spirits company from Anheuser-Busch, has appeared at a time when Americans are increasingly keen to consume the innovative liqueurs it is promoting. However, given the significant scale and market knowledge advantages of the more established spirits players, Long Tail is most unlikely to become a cash cow for its parent.

Published By Datamonitor
08 Nov 2005
CommentWire
CommentWire

Beam Global: a spirited approach to remain competitive

Beam Global's decision to make additions to its portfolio, and repackage its Ronrico Rum in the US reflects the company's desire to remain in touch with the prevailing trends for premiumization and the explosion of the vodka market. To stay competitive, producers must update their image and respond quickly to consumers' needs, and Beam Global is demonstrating its awareness of this.

Published By Datamonitor
20 Apr 2007
CommentWire
CommentWire

Blavod Extreme Spirits: super-premium status could prove lucrative niche

Driving Blavod Extreme Spirits' growth in the US has been the company's line of infused vodkas and rums, while the company's Italian wine portfolio has also showed strong increases. The London-based wine and spirits group has worked hard to market its products as fashionable and is now set to take advantage of a global trend for niche premium drinks.

Published By Datamonitor
13 Apr 2006
CommentWire
CommentWire

Constellation Brands: searching for a star

Constellation is reportedly looking for acquisition opportunities in the expanding US premium spirits market. It would certainly benefit from such a move, however the available takeover opportunities may be limited: most brands that fit Constellation's portfolio are either family-owned or part of larger groups; and the company's relatively small financial scale might also be a problem.

Published By Datamonitor
02 Aug 2005
CommentWire
CommentWire

Diageo: a carb-free zone

A new marketing campaign by Diageo [DGE.L] explaining the absence of carbohydrates in four of its leading brands is designed to appeal to a wide range of spirits drinkers. By taking the cost of such advertising to the corporate level, no individual brand will bear the brunt of widespread national magazine advertising costs, but all are likely to benefit.

Published By Datamonitor
22 Apr 2004
CommentWire
CommentWire

Diageo: holding all the aces

Diageo is considering offering financial help to either Pernod Ricard or Constellation Brands, which are involved in a battle to acquire Allied Domecq. Diageo is in a strong position, in that it has the requisite financial muscle to support either side in the bidding war. Whichever side it aligns with, it is well placed to enhance its own offerings by acquiring some useful brands from Allied.

Published By Datamonitor
03 Jun 2005
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CommentWire

Diageo: it's good, but not that good

Diageo [DEO] will see profits rise 6%, compared to its original target of 8-10%. This isn't surprising. As the market leader in a low-growth industry, Diageo cannot maintain near double-digit growth levels. Last year's 9% figure was due to Smirnoff Ice's US success - and it's becoming clear that the malternative's meteoric rise was a one-off.<BR /><BR />

Published By Datamonitor
10 Jul 2003
CommentWire
CommentWire

Fortune Brands: favoring flavoring

Fortune [FO] has had great success with Absolut in the US, while its Vox superpremium vodka is growing fast. However, the Absolute Apeach and Vox Green Apple line extensions will take off only if their flavors are in line with what cutting-edge vodka drinkers now want. Given both flavors' success elsewhere in the US drinks market, Fortune Brands may well be in luck.

Published By Datamonitor
02 Mar 2005
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CommentWire

Glenmorangie: success on foreign shores

Despite falling UK sales, Glenmorangie [GMGA.L] has had a good year, with success in Europe, the US and the Far East. Allying with bigger companies to increase the reach of its marketing, and capitalizing on Asian perceptions of Scotch as a prestigious and valuable drink have all helped to boost sales and profits.

Published By Datamonitor
20 Nov 2003

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