Latest Intelligence on Beverages - Alcoholic in United States

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Type Product title / description Pub Price
CommentWire
CommentWire

Anheuser-Busch: high spirits may not pay off

Long Tail Libations, the new spirits company from Anheuser-Busch, has appeared at a time when Americans are increasingly keen to consume the innovative liqueurs it is promoting. However, given the significant scale and market knowledge advantages of the more established spirits players, Long Tail is most unlikely to become a cash cow for its parent.

Published By Datamonitor
08 Nov 2005
Expert View
Expert View

Is Starbucks the future of the on-trade?

In its hometown of Seattle, Starbucks is experimenting with new store designs and layouts aimed at creating new evening and nighttime experiences for consumers. These new prototype retail outlets, which serve alcohol, are tipped to be the first of the next generation of stores for one of the world's most influential brands.

Published By Datamonitor
01 Nov 2010

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