Latest Intelligence on Beverages - Non-Alcoholic in United States

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Type Product title / description Pub Price
CommentWire
CommentWire

Yakult: targeting US demand for functional health, convenience

Yakult, the Japanese probiotic yogurt drink, is receiving its first launch in the US. Previously only a niche item, Yakult stands to benefit from the increasing maturity in US consumers' desires for credible, convenient nutraceutical solutions.

Published By Datamonitor
27 Sep 2007
CommentWire
CommentWire

Wine: value of brands a constant amongst the change

The wine industry's journey towards integration continues apace, even while some of its larger constituents face shrinking profits. Parts of the industry have been swept by consolidation, but it will take time to change an industry still composed largely of privately owned family firms. In the meantime, the industry's newly emerged giants must focus on retaining brand equity.

Published By Datamonitor
28 Jan 2003
CommentWire
CommentWire

Whole Foods Market: organic prices remain a barrier

The comparatively high price of organics has been shown to be a stumbling block to market growth. Given that the higher prices typically reflect the true costs of production, manufacturers and retailers worldwide need to place more emphasis on consumer education and price justification.

Published By Datamonitor
16 Oct 2003
CommentWire
CommentWire

Wal-Mart: the state of the union

An outlet in Quebec, Canada has become one of the first Wal-Mart [WMT] stores in North America to obtain union certification. Famous for its low prices and infamous for its lower wages, Wal-Mart has long opposed such a move. In light of recent negative publicity, however, resisting unionization could create more woes for the retail giant.

Published By Datamonitor
05 Aug 2004
CommentWire
CommentWire

Vitaminwater: embracing the connectivity mega-trend

Following an online competition to find a new flavor, Coca-Cola's Glaceau Vitaminwater has revealed that its newest variety, which will be available in the US from March 2010, will be named 'Connect'. The competition sparked a lot of consumer participation and so succeeded in driving website traffic, but it remains to be seen whether the drink's actual flavor will hold long-term appeal.

Published By Datamonitor
13 Jan 2010
ResearchWire
ResearchWire

Vitamin-enriched food and drink: US market growing at 7.5% a year

Published By Datamonitor
03 Sep 2002
CommentWire
CommentWire

US spirits market: fashion victim or trendsetter?

Merrill Lynch has warned that the impressive growth in the US spirits market could be founded upon "cyclical", short term movements in demand. Yet such shifts are intrinsic to this image-orientated sector and could be indicative of a wider trend towards consumer experimentation.

Published By Datamonitor
30 Jun 2005
ResearchWire
ResearchWire

US soft drinks: Coca-Cola leads new product development

Published By Datamonitor
28 Sep 2004
Expert View
Expert View

US schools lose their fizz

Under pressure from parents and health advocates, soft drink producers have agreed to stop selling high-calorie drinks in US schools. Although school sales account for a comparatively small part of overall volume, Datamonitor's Matt Jones says the move is merely the tip of the iceberg, and industry heavyweights will need to focus on healthier alternatives in order to protect their top-line.

Published By Datamonitor
05 May 2006
ResearchWire
ResearchWire

US lager: margins, not volumes, are the key to success

Published By Datamonitor
26 Oct 2001

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