Latest Intelligence on Beverages - Alcoholic in Canada

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Type Product title / description Pub Price
CommentWire
CommentWire

Cariboo Genuine Draft: success with a low-cost beer

In the month since its release, Pacific Western Brewery's Cariboo Genuine Draft has achieved strong sales in the Canadian beer market, by offering a low price point without the associations of a vastly inferior taste. Alcohol preferences generally stand up to recessionary conditions, which suggests that the success of Cariboo Genuine Draft is not purely down to its price.

Published By Datamonitor
16 Apr 2009
CommentWire
CommentWire

Molson Coors: a new team

Both Molson and Coors have close links with their own nations' favorite sporting pastimes. New marketing opportunities will be explored soon enough and combining forces may allow the new Molson Coors to build market share in both the US and Canada. However, as sport and national patriotism often go hand in hand, continuing with a dual brand marketing approach may prove most successful.

Published By Datamonitor
29 Jul 2004
CommentWire
CommentWire

Molson Coors: lacking on the 'global' front

Molson Coors' latest financials highlight the dangers of building international scale through blind acquisition. Its Brazilian Kaiser business and its British unit were bought after Molson and Coors, the group's insular family-owned forebears, were forced to globalize due to market stagnation in the US. The Kaiser business was a money-losing nightmare, and Carling is not faring much better.

Published By Datamonitor
20 Jan 2006
CommentWire
CommentWire

Molson: a merger brewing

Both Coors [RKY] and Molson [MOLA.TO] have suffered in their core North American markets as consumers increasingly go for the low-carb and light beers offered by rivals such as Anheuser-Busch [BUD]. There remains some doubt as to whether a merger between the two will do much to improve their standing in a cutthroat market.

Published By Datamonitor
23 Jul 2004
CommentWire
CommentWire

Molson: family dispute leaves future uncertain

While Molson [MOLA.TO] has been a Canadian brewing icon for 218 years, board-level arguments, poorly performing subsidiaries and lackluster North American sales have raised question marks over the company's future. It may yet need to form a partnership with a larger rival to compete in an increasingly consolidated beer market.

Published By Datamonitor
24 Jun 2004
CommentWire
CommentWire

Molson: going for gold

The 2004 Summer Olympic Games are just around the corner and CPG companies are hustling hard for the spotlight. Molson's [MOLA.TO] sustained guerilla marketing has now significantly impacted Labatt's longstanding relationship with the Olympics, highlighting the difficulties of exclusivity deals with the enormous and unpredictable event.

Published By Datamonitor
08 Apr 2004
Expert View
Expert View

New drinks review: a colorful approach to cocktail presentation

With the party season now upon us, a variety of colorful beverages designed to enhance a celebration have appeared on the market. These include a colorful array of 'Adult' gelatin cocktails containing a high percentage of alcohol, and a fruit beer, which looks remarkably like soda and comes in apple, orange and cherry flavors. These beverages may ensure that consumers have a very merry Christmas!

Published By Datamonitor
03 Jan 2006
Expert View
Expert View

New drinks review: coffee manufacturers have bean busy

This month's roundup of new products from the Productscan database includes a range of novel coffee products, such as instant coffee in a cube format, and a coffee jar with an easy-to-open lid. However, more eagerly awaited is the news that Starbucks has entered the hot vending market, showing that the company is determined to increase exposure for its brands, and become available in more places.

Published By Datamonitor
02 Feb 2007
Expert View
Expert View

New drinks review: juices get roughage treatment

An attempt to reposition fruit juice as a truly natural, healthy product heads up this month's rundown of the latest novel launches in the drinks market, with a beverage that seeks to capture the nutritional benefits of whole fruit. Also featured are several unique flavor combinations and new packaging developments that suggest the sector is keener than ever to innovate.

Published By Datamonitor
12 Jan 2011
Expert View
Expert View

New drinks review: relaxation drinks gain appeal as antidotes to a stressed lifestyle

This month's new drinks review focuses on innovations in the bottled water and functional drinks categories, with products claiming to relax, satiate and pep up the body all hitting the market. Such claims highlight consumers' current attraction to functional products that provide quick fixes for their body and cognitive needs.

Published By Datamonitor
05 May 2010

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