UBS/EnronOnline: customers once bitten, twice shy

Despite UBS' AA+ credit rating, rebuilding the shattered confidence of former EnronOnline clients will be a tall order for the Swiss bank. It has been successful in retaining Enron employees, including senior staff, but many customers have already defected to healthier rivals following the collapse.

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TD Waterhouse: better off than its broking rivals

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MLHSBC: wrong time, wrong place

MLHSBC has entered the market at a bad time. Even the huge resources of its parent banks can't bring customers in the short term, given the market downturn. If the venture is to succeed eventually, it will need to make more of its differentiating advantages by expanding its branch-based operations.

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MLHSBC: dead man walking

The mass affluent service, launched in a blaze of publicity and hype a year ago, appears to be on its last legs. It has consistently failed to gain sufficient customers to meet its ambitious targets. Worse still, with Merrill Lynch looking for ways to quit the venture, it also risks losing one of the strong brand names that it relies on to attract customers.

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Merrill Lynch/HSBC: retail bank goes solo

MLHSBC has been hit by the withdrawal of one of its parents, Merrill Lynch. The news is a sign of the times, but is not devastating for the eBrokerage unit itself, or for HSBC. HSBC must now focus its marketing efforts squarely on its own huge global retail customer base.

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Merrill Lynch HSBC: the first mass affluent casualty

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Marketeye.com: another one bites the dust

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CIBC/Ameritrade: history interferes with future

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