Priceline: the price still isn't right

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Diet Coke: keeping it real online

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Insurance.com: winning customers with content

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Coca-Cola: Minute Maid targets the online juice consumer

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Procter & Gamble: pets eat 'on the hoof'

Just like their owners, it seems that pets like to eat 'on the hoof'. Procter & Gamble, which owns the Iams dog and cat foods, is licensing US travel meals to make travel packs of convenience cat and dog foods. The development highlights that the impact of consumer trends can reach far beyond where you might expect.

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US economy: time to focus on the bare necessities

The gap between incomes and housing costs has grown in every state. With the economy not expected to recover to previous peaks, middle-income households might soon feel the pinch and have to curb spending. CPG manufacturers must respond appropriately, through greater offerings of more affordable goods sold through cheaper channels.

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Food Innovation: why new is not always better

Ceaseless innovation is often seen as the lifeblood of growth in the otherwise mature and stable food and drinks industry. That was certainly the message at a recent meeting of US corporate leaders and key industry analysts. But effective innovation marries trend spotting to real consumer insight.

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Consumer goods: store for war

Uncertainty about the increasingly likely US-led war on Iraq, together with continuing concerns over terrorism, are troubling consumers. This state of fear has repercussions on consumer purchasing behaviour, encouraging cutbacks on some products and the stockpiling of others.<BR />

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Revlon: not reveling in success

Revlon registered an operating loss of $114.9 million for 2002, compared to an operating income of $16.1 million in 2001. A large part of the drop was due to a $100 million charge for its 'growth plan'. Revlon is currently in the middle of major repositioning efforts, which appear to be paying off.

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Cadbury-Schweppes: fighting fire with fizz

Cadbury-Schweppes' restructuring plan has generated funds for investment in marketing, research and development. The company's success in the US diet carbonated beverages markets has given it the impetus for greater focus on this segment. However, its reliance for success on an ailing brand such as 7-UP may prove a hindrance in this approach.

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