Latest Intelligence in North America

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Type Product title / description Pub Price
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Mobile bankers: profitable but fickle

Banks will have to work hard to earn the loyalty of mobile bankers. Research by Datamonitor Financial has found that although mobile banking enthusiasts are a very profitable segment to target, they are also prone to defection.

Published By Datamonitor
27 Mar 2014
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Mass affluents want banking innovation

Mass affluent customers show much greater demand for innovation in banking services than their mass market counterparts, and are willing to switch providers if not satisfied.

Published By Datamonitor
19 Mar 2014
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Concerned about loyalty? Reach out to more women

Loyalty in banking is a perennial concern, but banks could boost their retention rates by appealing to more women.

Published By Datamonitor
11 Mar 2014
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Even the rich have credit needs

Wealth managers need to look after their clients' borrowing needs as well as their investments, or risk seeing competitors step into the breach.

Published By Datamonitor
13 Feb 2014
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Children crying out for financial engagement

Children are tomorrow's banking consumers, and there is a strong business case for banks to serve the needs of this segment. However, only a minority of providers have effective strategies in place to engage with children.

Published By Datamonitor
04 Feb 2014
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Returning expats need more advice from providers

Most providers are aware that the expat community requires offshore advice. However, much more could be done to target affluent citizens who have returned to their country of origin after an extended absence.

Published By Datamonitor
17 Dec 2013
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Barclays-Asda tie-up: cutting costs, improving service

Barclays' decision to relocate four of its branches within nearby Asda stores will enable the bank to reduce costs and increase convenience for consumers.

Published By Datamonitor
18 Nov 2013
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Google Wallet rides smartphone loyalty wave

The loyalty market is shifting towards a mobile-based paradigm that prioritizes consumer convenience to maximize loyalty schemes' effectiveness. Recognizing this, Google Wallet has moved to position itself strongly in the emerging market.

Published By Datamonitor
01 Nov 2013
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Square Cash trades security for convenience

Square's new email fund transfer service highlights the growing trend of mobile wallet providers looking to the P2P space to broaden their service functionalities. However, getting the balance right between convenience and security is crucial.

Published By Datamonitor
25 Oct 2013
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Bank of America improves brand through ethical positioning

In successfully communicating its positioning as a charitable and ethical bank, Bank of America has improved its reputation among affluent consumers following the tribulations of the financial crisis.

Published By Datamonitor
22 Aug 2013

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