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Wendy's is entering the US mobile payments market, launching a pilot program introducing POS payment functionality to its existing MyWendy's mobile app in three US cities. Retailer mobile wallet apps undoubtedly have the potential for success, but their focus on customer loyalty makes mobile wallets less payment tools and more marketing devices.
Published By Datamonitor
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16 May 2013 |
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PayPal's recently launched Log In with PayPal platform allows consumers to use their PayPal credentials to log in to merchant websites and complete the checkout process without needing to enter personal or payment information. The service focuses on mobile internet, a popular and growing market, and is likely to prove more successful than PayPal's previous forays into mobile POS payments.
Published By Datamonitor
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08 May 2013 |
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China UnionPay's entrance into the US payment card market with a prepaid card offering signals a bold strategic move by the payment network to not only tap into the growing popularity of prepaid cards, but also to expand its consumer reach and global brand presence. If successful, UnionPay could potentially spell bad news for major payment providers and their standing in the market.
Published By Datamonitor
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02 May 2013 |
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Expert View
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Amazon appears to be contemplating a bold move into mobile payments, with prospective plans to develop an anonymous mobile payments service. By putting information privacy at the heart of the service, Amazon stands to tap into a lucrative opportunity, with strong evidence to suggest that mobile wallet security is still a major concern for many consumers.
Published By Datamonitor
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25 Apr 2013 |
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Banks need to offer an impulse saving service to foster a savings habit among customers who find it difficult to put money aside. This will help to grow the deposit base as well as assuaging negative perceptions regarding the ability to save.
Published By Datamonitor
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10 Apr 2013 |
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In the US Bank of the West has enabled its mobile banking users to access their account details without logging in, while St.George Bank in Australia has done the same. This will lead to uptake by more providers, and other services following suit where there is less danger of account details being exposed to fraud.
Published By Datamonitor
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08 Apr 2013 |
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Consumers with small savings balances prize ease of access whereas consumers with large balances focus on interest rate. This requires banks to segment and market their savings proposition in terms of either rate or ease of access.
Published By Datamonitor
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03 Apr 2013 |
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Improvements in mobile banking functionality mean it is overtaking online banking and will be the main point of customer contact in the future. US Bank's Photo Bill Pay is an example of mobile banking convenience that desktops cannot match.
Published By Datamonitor
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19 Mar 2013 |
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Private wealth managers are by necessity more cautious than the rest of the financial services market, as they are responsible for the preservation and growth of their clients' money. As such, technological innovation comes slow to the market. However, the mobile banking revolution is unfolding so fast that wealth managers have to develop a mobile strategy or risk losing affluent customers.
Published By Datamonitor
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01 Mar 2013 |
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The US bank Wells Fargo is rolling out a network of new ATMs that will present a tailored interface to each customer based on their previous usage patterns, and will include one-touch access to their most used requests. This development will add value to what is an often overlooked channel and should improve customers' perceptions of the bank.
Published By Datamonitor
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28 Feb 2013 |
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