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American Express enhances the TV viewing experience with mobile commerce

American Express's recent move to use TV viewing to boost its mobile commerce activity highlights a major growth opportunity for payment providers to boost engagement through a more tailored and direct avenue, as over half of US consumers currently use their mobile to shop online.

Published By Datamonitor
26 Nov 2012
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Mass affluent offshore investment is led by expats

Mass affluents and HNWs display similar behavior in terms of the percentage of their investible assets they allocate offshore. However, the drivers behind these investments are very different. Mass affluent investors are often expats sending assets to their home country, while HNWs, on the other hand, are more motivated by tax efficiency and client anonymity.

Published By Datamonitor
14 Dec 2012
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Packaged accounts are key to rebuilding global banking revenues

By offering added-value packaged accounts in return for higher monthly fees, banks can counter the decline in their core sources of revenue.

Published By Datamonitor
21 Dec 2012
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ING Direct rebranding triggers consumer anger

Capital One's takeover and rebranding of ING Direct in the US has been greeted with dismay by many of the online provider's customers. While ING Direct is respected for its customer service, Capital One is less well-regarded. Many customers may leave as a result, thus demonstrating the crucial importance of building and maintaining a strong reputation.

Published By Datamonitor
25 Jan 2013
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Market not yet ready for Moven

Moven, a radical new banking entrant in the US, will face considerable challenges in its aim to provide a credible alternative to the traditional banks. By focusing exclusively on digital channels in an effort to offer a truly innovative proposition, Moven risks cutting itself off from the large majority of US consumers who prefer to use physical branches.

Published By Datamonitor
14 Feb 2013
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Amex launches Twitter payments

American Express has extended its Sync service with social media site Twitter to allow users to pay for purchases using special hashtags. Although unlikely to remain anything but a niche offering, Amex's move is focused more on its traditional space of consumer targeting and reward programs.

Published By Datamonitor
18 Feb 2013
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Wells Fargo's new ATMs will boost customer goodwill

The US bank Wells Fargo is rolling out a network of new ATMs that will present a tailored interface to each customer based on their previous usage patterns, and will include one-touch access to their most used requests. This development will add value to what is an often overlooked channel and should improve customers' perceptions of the bank.

Published By Datamonitor
28 Feb 2013
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Wealth managers need to join the mobile bandwagon

Private wealth managers are by necessity more cautious than the rest of the financial services market, as they are responsible for the preservation and growth of their clients' money. As such, technological innovation comes slow to the market. However, the mobile banking revolution is unfolding so fast that wealth managers have to develop a mobile strategy or risk losing affluent customers.

Published By Datamonitor
01 Mar 2013
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Mobile banking overtaking online

Improvements in mobile banking functionality mean it is overtaking online banking and will be the main point of customer contact in the future. US Bank's Photo Bill Pay is an example of mobile banking convenience that desktops cannot match.

Published By Datamonitor
19 Mar 2013
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Split strategies in the savings market

Consumers with small savings balances prize ease of access whereas consumers with large balances focus on interest rate. This requires banks to segment and market their savings proposition in terms of either rate or ease of access.

Published By Datamonitor
03 Apr 2013

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