Latest Intelligence in North America

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Type Product title / description Pub Price
Expert View
Expert View

Boys will be boys? More male consumers embrace feminine values

As gender roles continue to blur, the personal care industry could benefit as more men take an active interest in their appearance. Datamonitor research has highlighted some of the key 'megatrends' based on changing consumer values, with gender complexity at the forefront of the issues for personal care players to confront.

Published By Datamonitor
17 Aug 2005
CommentWire
CommentWire

Cadbury-Schweppes: fighting fire with fizz

Cadbury-Schweppes' restructuring plan has generated funds for investment in marketing, research and development. The company's success in the US diet carbonated beverages markets has given it the impetus for greater focus on this segment. However, its reliance for success on an ailing brand such as 7-UP may prove a hindrance in this approach.

Published By Datamonitor
24 Feb 2005
CommentWire
CommentWire

Coca-Cola: Minute Maid targets the online juice consumer

Published By Datamonitor
09 May 2001
CommentWire
CommentWire

Priceline: the price still isn't right

Published By Datamonitor
03 Nov 2000
Expert View
Expert View

Bank of America announces plans to charge monthly maintenance fees on its accounts

Bank of America plans to introduce tiered accounts for which customers will have to pay a maintenance fee. This means the reintroduction of premium bank accounts that will carry a charge of up to $25 a month. Given the current economic climate and the trend toward fiscal austerity, it seems unlikely that customers will be receptive to these accounts.

Published By Datamonitor
13 Jan 2011
Expert View
Expert View

Is Starbucks the future of the on-trade?

In its hometown of Seattle, Starbucks is experimenting with new store designs and layouts aimed at creating new evening and nighttime experiences for consumers. These new prototype retail outlets, which serve alcohol, are tipped to be the first of the next generation of stores for one of the world's most influential brands.

Published By Datamonitor
01 Nov 2010
CommentWire
CommentWire

General Mills: benefiting from the returning popularity of eating at home

Consumer behavior has shifted toward a preference for dining at home rather than in restaurants, due to tightened budgets and the growing awareness of the need for a healthy diet. For food manufacturers and supermarkets, meeting these consumer needs, while also taking into account that they have limited time available outside of work, will be key if they are to withstand the economic downturn.

Published By Datamonitor
05 Feb 2009
CommentWire
CommentWire

Heinz: focusing on the 'real food' offering

Heinz has redesigned the label on its ketchup to raise the product's connection with tomatoes and quality ingredients in the hope that this will boost its appeal to increasingly health-conscious consumers. With a marketing campaign set to start in spring when consumption of grilled and outdoor food begins to pick up, this repositioning could also help Heinz to compete against cheaper alternatives.

Published By Datamonitor
20 Jan 2009
ResearchWire
ResearchWire

PLA Innovation of the Week: a new lozenge-type alternative to cigarettes

Published By Datamonitor
24 Sep 2012
ResearchWire
ResearchWire

PLA Innovation of the Week: fresh milk from grass-fed cows

Published By Datamonitor
21 Jun 2012

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