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Type Product title / description Pub Price
CommentWire
CommentWire

Heinz: focusing on the 'real food' offering

Heinz has redesigned the label on its ketchup to raise the product's connection with tomatoes and quality ingredients in the hope that this will boost its appeal to increasingly health-conscious consumers. With a marketing campaign set to start in spring when consumption of grilled and outdoor food begins to pick up, this repositioning could also help Heinz to compete against cheaper alternatives.

Published By Datamonitor
20 Jan 2009
ResearchWire
ResearchWire

PLA Innovation of the Week: a new lozenge-type alternative to cigarettes

Published By Datamonitor
24 Sep 2012
ResearchWire
ResearchWire

PLA Innovation of the Week: fresh milk from grass-fed cows

Published By Datamonitor
21 Jun 2012
ResearchWire
ResearchWire

PLA Innovation of the Week: a colorful new condom that gives "buy one, get one free" new meaning

Published By Datamonitor
23 May 2012
ResearchWire
ResearchWire

PLA Innovation of the Week: move over peanut butter, get ready for "cookie butter"

Published By Datamonitor
03 Apr 2012
ResearchWire
ResearchWire

PLA Innovation of the Week: a new way to express yourself with temporary lip tattoos

Published By Datamonitor
22 Sep 2011
ResearchWire
ResearchWire

PLA Innovation of the Week: a pie baking kit with everything you need for a homemade pie

Published By Datamonitor
07 Sep 2011
ResearchWire
ResearchWire

PLA Innovation of the Week: new kit lets you make cheese at home in just one hour

Published By Datamonitor
16 Aug 2011
ResearchWire
ResearchWire

PLA Innovation of the Week: a fragrance inspired by blood types

Published By Datamonitor
12 Jul 2011
Expert View
Expert View

Profits are up at Diageo

Diageo's organic sales and profits increased by 2% in the 2010 fiscal year, driven by the growth of its key premium, super/ultra-premium and reserve brands. Despite the economic uncertainty, Diageo is confident about the future, predicting even stronger results in the coming year.

Published By Datamonitor
27 Aug 2010

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